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SAP CRM Logo Award Winner Product Badge
SAP

SAP CRM

Composite Score
8.1 /10
CX Score
8.3 /10
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Category
SAP CRM
8.1 /10

What is SAP CRM?

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

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Awards & Recognition

SAP CRM won the following awards in the Customer Relationship Management - Enterprise category

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SAP CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP CRM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP CRM?

3% Negative
9% Neutral
88% Positive

Pros

  • Trustworthy
  • Fair
  • Reliable
  • Respectful

Feature Ratings

Average 80

Sales Management

83

Lead Management

82

Activity and Workflow Management

82

Account and Contact Management

82

Marketing Management

81

Collaboration

81

Customer Service Management

81

Analytics and Reporting

79

Quote Contract and Proposal

79

Telephony and Call Center Management

77

Mobile

67

Vendor Capability Ratings

Average 80

Vendor Support

82

Quality of Features

82

Business Value Created

81

Breadth of Features

80

Ease of Data Integration

80

Ease of Customization

80

Product Strategy and Rate of Improvement

79

Ease of Implementation

79

Ease of IT Administration

79

Usability and Intuitiveness

78

Availability and Quality of Training

77

SAP CRM Reviews

YuvaTheja E.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

One of the finest tools in the market for Customer

Likeliness to Recommend

10 /10

What differentiates SAP CRM from other similar products?

It is one of the finest tools in the market with fast and friendly user interface. Its features and functionality are astounding compared to other tools in the market.

What is your favorite aspect of this product?

It is easy to explore, and one can customize its look and feel according to our need. We have integrated it with all our automations and its very much compatible with all our applications. In fact, it provides a feature to enable scripting which makes it compatible to automate with any other tool.

What do you dislike most about this product?

Nothing to dislike about

What recommendations would you give to someone considering this product?

If what you need is a fast and smooth interface with loads of features for managing your customer relations, then your search ends here.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Md.Huzzatul I.

  • Role: Human Resources
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Good application for business

Likeliness to Recommend

8 /10

What differentiates SAP CRM from other similar products?

Accuracy, speed & consistency

What is your favorite aspect of this product?

Simple UI.

What do you dislike most about this product?

Nothing much really

What recommendations would you give to someone considering this product?

Highly recommend

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Less Generous
  • Under Delivered
  • Less Friendly Negotiation

Sujyothi N.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2023

Its an old product now.

Likeliness to Recommend

6 /10

What differentiates SAP CRM from other similar products?

It is an old product now and SAP has release SAP BRIM SOM solution to replace CRM.

What is your favorite aspect of this product?

It is faster to user and learn

What do you dislike most about this product?

This product has now negligible customer support from SAP.

What recommendations would you give to someone considering this product?

This product can not be used alone as it requires other features integrated with SAP tool. SAP has moved CRM to SOM in S4 HANA and I would recommend users to move to the new solution.

Pros

  • Security Protects
  • Fair
  • Generous Negotitation
  • Helps Innovate

Cons

  • Less Efficient Service
  • Less Effective Service
  • Less Respectful

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