Salesforce.com Inc

Salesforce Starter

Composite Score

8.2 /10

CX Score

8.4 /10

51 Reviews Write a Review

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What is Salesforce Starter?

Sell more at record speed with Starter (formerly Sales Cloud Essentials) — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.

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Awards & Recognition

Salesforce Starter won the following awards in the Customer Relationship Management - Small Business category

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2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact

Latest Award, 2025

5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

Salesforce Starter Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Starter.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 90%
Conflict Resolution:: 94%
Strategy & Innovation:: 89%
Service Experience:: 91%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Starter?

2% Negative

6% Neutral

92% Positive

Pros

Reliable
Performance Enhancing
Altruistic
Trustworthy

Feature Ratings

Average 83

Sales Management

Lead Management

Activity and Workflow Management

Mobile

Account and Contact Management

Customer Service Management

Analytics and Reporting

Collaboration

Marketing Management

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Average 82

Ease of Customization

Business Value Created

Usability and Intuitiveness

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Salesforce Starter Reviews

Amey N.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2025

A Great Entry-Level Tool with Potential for Growth

Likeliness to Recommend

10 /10

What differentiates Salesforce Starter from other similar products?

Salesforce Starter stands out as an affordable and user-friendly solution tailored for small businesses or teams starting with CRM. It offers essential features like contact management, task tracking, and email integration, while simplifying workflows for ease of use. Unlike more complex platforms, it prioritizes accessibility and streamlined functionality, making it ideal for users without technical expertise. Its scalability ensures growth support, and its integration capabilities allow connections with popular apps like Google Workspace and Office 365, enhancing productivity.

What is your favorite aspect of this product?

My favorite aspect of Salesforce Starter is its simplicity and accessibility, making it ideal for small businesses or teams new to CRM. It streamlines essential tasks like contact management and email tracking without overwhelming users with complex features. The affordable pricing is another standout, allowing businesses to leverage its capabilities without stretching budgets. Additionally, its scalability ensures that as businesses grow, the platform can adapt to meet evolving needs, providing a reliable foundation for long-term success.

What do you dislike most about this product?

One notable drawback of Salesforce Starter is its limited feature set compared to higher-tier Salesforce products, which might restrict scalability for rapidly growing businesses. Customization options are also somewhat basic, which may not meet the needs of users requiring tailored workflows. Additionally, the reporting and analytics tools could be more advanced to provide deeper insights. These limitations may lead to organizations outgrowing the platform sooner than expected.

What recommendations would you give to someone considering this product?

For those considering Salesforce Starter, evaluate your business size and growth expectations to ensure the platform meets your needs. Its simplicity is ideal for small teams or businesses new to CRM, so embrace its streamlined features for task management and customer relationships. Consider its scalability to see if it aligns with your future plans, and explore its integrations with tools like Google Workspace for added functionality. Additionally, invest time in learning the basics to maximize its potential while understanding its limitations in customization and advanced analytics.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Promise S.

Role: Information Technology
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Isma J.

Role: Industry Specific Role
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2024

Safe and secure Transparent Better CRM

Likeliness to Recommend

9 /10

What differentiates Salesforce Starter from other similar products?

It is more secure and and excellent product for all the customer relationship management activities. It allows to interact with all the stakeholder at one place.

What is your favorite aspect of this product?

It keeps all the records of communication no matter how old it is. We can easily create tickets and communicate with the stakeholders.

What do you dislike most about this product?

It is quite expensive and lacks integration with other products.

What recommendations would you give to someone considering this product?

To be more cautious while sending emails via salesforce since emails cannot be edited once sent.

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Salesforce Starter

What is Salesforce Starter?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

Salesforce Starter Ratings

88 Likeliness to Recommend

95 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Salesforce Starter?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Activity and Workflow Management Text or code-based and visual workflow designers.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Starter Reviews

Amey N.

A Great Entry-Level Tool with Potential for Growth

Likeliness to Recommend

Pros

Promise S.

Likeliness to Recommend

Pros

Isma J.

Safe and secure Transparent Better CRM

Likeliness to Recommend

Pros

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Feature Ratings

Sales Management

Lead Management

Activity and Workflow Management

Mobile

Account and Contact Management

Customer Service Management

Analytics and Reporting

Collaboration

Marketing Management

Quote Contract and Proposal

Telephony and Call Center Management

Vendor Capability Ratings

Ease of Customization

Business Value Created

Usability and Intuitiveness

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration