Salesforce Marketing Cloud Personalization Logo
Salesforce Marketing Cloud Personalization Logo
Salesforce.com Inc

Salesforce Marketing Cloud Personalization

Composite Score
7.9 /10
CX Score
8.0 /10
Category
Salesforce Marketing Cloud Personalization
7.9 /10

What is Salesforce Marketing Cloud Personalization?

Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.

Company Details


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Salesforce Marketing Cloud Personalization Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

79 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud Personalization?

0% Negative
0% Neutral
100% Positive

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 89

Personalization/Audience Targeting

92

Analytics and Reporting

91

Feature Flagging

91

Integrations

90

Split Testing

88

Multivariate Testing

87

Server Side Testing

83

Audience Segmentation

75

Vendor Capability Ratings

Average 87

Ease of Implementation

96

Usability and Intuitiveness

95

Business Value Created

92

Vendor Support

88

Ease of IT Administration

87

Breadth of Features

86

Ease of Data Integration

84

Product Strategy and Rate of Improvement

84

Quality of Features

84

Availability and Quality of Training

83

Ease of Customization

79

Salesforce Marketing Cloud Personalization Reviews

Musa N.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Fantastic product and easy to use

Likeliness to Recommend

7 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Salesforce very easy to understand

What is your favorite aspect of this product?

Quick respond of service support

What do you dislike most about this product?

Time consuming

What recommendations would you give to someone considering this product?

Please give this product a trial you will switch this product

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Effective Service

Cons

  • Leverages Incumbent Status
  • Role: C-Level
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Not applicable

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing