![Salesforce Marketing Cloud Personalization Logo Salesforce Marketing Cloud Personalization Logo](https://cdn-public.softwarereviews.com/production/logos/offerings/9882/large/salesforce_logo.png?1642451527)
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/9882/original/salesforce_fav.png)
![Salesforce Marketing Cloud Personalization Logo Salesforce Marketing Cloud Personalization Logo](https://cdn-public.softwarereviews.com/production/logos/offerings/9882/large/salesforce_logo.png?1642451527)
Salesforce Marketing Cloud Personalization
![](https://cdn-public.softwarereviews.com/production/favicons/offerings/9882/original/salesforce_fav.png)
What is Salesforce Marketing Cloud Personalization?
Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSalesforce Marketing Cloud Personalization Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
100 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud Personalization?
Pros
- Enables Productivity
- Efficient Service
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards, Analytics and Reporting
CRM Integration
Real Time Capabilities
Behavioral Triggers
Data Aggregation
Data Enrichment
Omnichannel Integration
Data Security
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Quality of Features
Vendor Support
Ease of Data Integration
Business Value Created
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Salesforce Marketing Cloud Personalization Reviews
John L.
- Role: Information Technology
- Industry: Government
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Most excelent
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud Personalization from other similar products?
I’ve used other similar tools with fewer achievements
What is your favorite aspect of this product?
Friendly customer service
What do you dislike most about this product?
Cost may be prohibitive to smaller implementations.
What recommendations would you give to someone considering this product?
Stay with it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Vandana V.
- Role: Operations
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2023
All in One
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud Personalization from other similar products?
With Marketing Cloud Personalization (formerly Interaction Studio), you can visualize, track, and manage customer experiences with real-time interaction management.
What is your favorite aspect of this product?
Marketing Cloud offers greater capabilities when it comes to social media marketing and advertising, plus SMS campaigns.
What do you dislike most about this product?
There is no ability to create segmentations for lead scoring
What recommendations would you give to someone considering this product?
it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
![](https://cdn-public.softwarereviews.com/production/profile_image/1965782/original/1965782.jpg?1738493092)
Alex-Kel S.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2022
Fairly working tool which can be utilized easily
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud Personalization from other similar products?
Interaction Studio enables our organization to gain a thorough understanding of each of its clients and stakeholders and use that information to deliver extremely relevant, individualized experiences by incorporating in-depth psychosocial data analysis and cutting-edge machine teaching with data from traditional sources. The options this tool offers are what truly astound me.
What is your favorite aspect of this product?
The product has a fantastic support staff; they are accessible around-the-clock and assist firms with plan and daily requirements. The user's research is excellent for evaluating the effectiveness of campaigns and making adjustments to settings based on that data. Additionally, it is quite simple to create consumers and get a sneak peek of our purpose.
What do you dislike most about this product?
Although some functionalities have a little steep learning curve, it is acknowledged that prior experience with AB testing is required using this type of system. The tool can be unstable and fail occasionally. The learning curve is average. Learning how to create learning recipes can be challenging at first.
What recommendations would you give to someone considering this product?
The data and test results were great for us, and it is simple and easy to use. We had a terrific time working with the Salesforce Interaction Studio team and had a positive time using this amazing technology. When contrasted to data from web traffic, the data's reliability was also very high.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
![](https://cdn1.softwarereviews.com/assets/content_unlock/reports-d0a1b8a23d5d235930424484054608476db6fce6ef6a2b618571ec67f623c868.png)