Salesforce Marketing Cloud Personalization Logo
Salesforce Marketing Cloud Personalization Logo
Salesforce.com Inc

Salesforce Marketing Cloud Personalization

Composite Score
7.8 /10
CX Score
7.8 /10
Category
Salesforce Marketing Cloud Personalization
7.8 /10

What is Salesforce Marketing Cloud Personalization?

Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.

Company Details


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Salesforce Marketing Cloud Personalization Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud Personalization?

0% Negative
11% Neutral
89% Positive

Pros

  • Enables Productivity
  • Efficient Service
  • Fair
  • Acts with Integrity

Feature Ratings

Average 86

Dashboards, Analytics and Reporting

91

CRM Integration

91

Real Time Capabilities

88

Behavioral Triggers

88

Data Aggregation

85

Data Enrichment

85

Omnichannel Integration

82

Data Security

77

Vendor Capability Ratings

Average 85

Ease of Implementation

91

Breadth of Features

91

Quality of Features

88

Vendor Support

86

Ease of Data Integration

86

Business Value Created

85

Ease of IT Administration

83

Ease of Customization

83

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

78

Salesforce Marketing Cloud Personalization Reviews

John L.

  • Role: Information Technology
  • Industry: Government
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2024

Most excelent

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

I’ve used other similar tools with fewer achievements

What is your favorite aspect of this product?

Friendly customer service

What do you dislike most about this product?

Cost may be prohibitive to smaller implementations.

What recommendations would you give to someone considering this product?

Stay with it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vandana V.

  • Role: Operations
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

All in One

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

With Marketing Cloud Personalization (formerly Interaction Studio), you can visualize, track, and manage customer experiences with real-time interaction management.

What is your favorite aspect of this product?

Marketing Cloud offers greater capabilities when it comes to social media marketing and advertising, plus SMS campaigns.

What do you dislike most about this product?

There is no ability to create segmentations for lead scoring

What recommendations would you give to someone considering this product?

it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Alex-Kel S.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Fairly working tool which can be utilized easily

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Interaction Studio enables our organization to gain a thorough understanding of each of its clients and stakeholders and use that information to deliver extremely relevant, individualized experiences by incorporating in-depth psychosocial data analysis and cutting-edge machine teaching with data from traditional sources. The options this tool offers are what truly astound me.

What is your favorite aspect of this product?

The product has a fantastic support staff; they are accessible around-the-clock and assist firms with plan and daily requirements. The user's research is excellent for evaluating the effectiveness of campaigns and making adjustments to settings based on that data. Additionally, it is quite simple to create consumers and get a sneak peek of our purpose.

What do you dislike most about this product?

Although some functionalities have a little steep learning curve, it is acknowledged that prior experience with AB testing is required using this type of system. The tool can be unstable and fail occasionally. The learning curve is average. Learning how to create learning recipes can be challenging at first.

What recommendations would you give to someone considering this product?

The data and test results were great for us, and it is simple and easy to use. We had a terrific time working with the Salesforce Interaction Studio team and had a positive time using this amazing technology. When contrasted to data from web traffic, the data's reliability was also very high.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features