Salesforce Marketing Cloud Personalization Logo
Salesforce Marketing Cloud Personalization Logo
Salesforce.com Inc

Salesforce Marketing Cloud Personalization

Composite Score
7.8 /10
CX Score
7.8 /10
Category
Salesforce Marketing Cloud Personalization
7.8 /10

What is Salesforce Marketing Cloud Personalization?

Salesforce Marketing Cloud Personalization, formerly Interaction Studio, make 1-to-1 engagement a reality - across all touchpoints. Deliver truly relevant customer experiences with Salesforce's leading real-time personalization and interaction management solution. Understand each customer's wants and needs with Interaction Studio from Salesforce.

Company Details


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Salesforce Marketing Cloud Personalization Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud Personalization?

0% Negative
11% Neutral
89% Positive

Pros

  • Enables Productivity
  • Efficient Service
  • Fair
  • Acts with Integrity

Feature Ratings

Average 86

Dashboards, Analytics and Reporting

91

CRM Integration

91

Real Time Capabilities

88

Behavioral Triggers

88

Data Aggregation

85

Data Enrichment

85

Omnichannel Integration

82

Data Security

77

Vendor Capability Ratings

Average 85

Ease of Implementation

91

Breadth of Features

91

Quality of Features

88

Vendor Support

86

Ease of Data Integration

86

Business Value Created

85

Ease of IT Administration

83

Ease of Customization

83

Availability and Quality of Training

82

Product Strategy and Rate of Improvement

81

Usability and Intuitiveness

78

Salesforce Marketing Cloud Personalization Reviews

Shashwat V.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Nov 2024

Easy to implement and work

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Einstein AI powered

What is your favorite aspect of this product?

Real time personalization

What do you dislike most about this product?

Nothing as such

What recommendations would you give to someone considering this product?

Go ahead, its a nice choice

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

Manik K.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

Flexible and Adaptive product

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Personalized email marketing and data driven decision making

What is your favorite aspect of this product?

Real time personalization with AI

What do you dislike most about this product?

Costly to implement for medium size company

What recommendations would you give to someone considering this product?

Proper understanding of sales force is required to implement in your business case

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Caring

Justin w.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Great tool to use , operates well

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud Personalization from other similar products?

Better operating

What is your favorite aspect of this product?

Operating system

What do you dislike most about this product?

Nothing , it’s great

What recommendations would you give to someone considering this product?

Just go for it

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features