Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.5 /10
CX Score
7.6 /10
Get Demo

In Partnership With SelectHub

Claim Software
Category
Salesforce Pardot
7.5 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

Filter By

Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

80 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

6% Negative
7% Neutral
87% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 77

Conversion Propensity Modeling

88

Opportunity Pipeline Tracking

85

Email Marketing Automation

81

Marketing Asset Management

79

Marketing Project Management

78

Customer Journey Modelling

78

Recommended Best Action

77

Marketing Analytics

76

Mobile Marketing Management

75

Social Media Marketing Management

70

Vendor Capability Ratings

Average 74

Quality of Features

77

Ease of Data Integration

77

Business Value Created

76

Ease of Implementation

76

Ease of IT Administration

76

Availability and Quality of Training

75

Usability and Intuitiveness

75

Product Strategy and Rate of Improvement

74

Breadth of Features

73

Vendor Support

70

Ease of Customization

69

Salesforce Pardot Reviews

Oleksiy M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2021

Good Software to use together with Salesforce

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Fewer features and usability is very difficult sometimes

What is your favorite aspect of this product?

I like the way it integrates with salesforce

What do you dislike most about this product?

Its usability and forms

What recommendations would you give to someone considering this product?

Make an analysis of all the features you might need before considering that software

Pros

  • Helps Innovate
  • Client Friendly Policies
  • Continually Improving Product
  • Reliable

Genevieve S.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Easy to use. Great salesforce integration

Likeliness to Recommend

10 /10

What differentiates Salesforce Pardot from other similar products?

Ease of usability

What is your favorite aspect of this product?

Integrated with salesforce

What do you dislike most about this product?

Server sometimes goes down

What recommendations would you give to someone considering this product?

Give it a trial run

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Fair

Arbaz N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Heavy on features, poor on integrations!

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

The ease of use of the platform is something that stands out from similar products. Also, the analytics provided by the platform is also very powerful for marketers to enhance decision making.

What is your favorite aspect of this product?

Ease of use and good UI.

What do you dislike most about this product?

The pricing does not do justice to the features. Competitors have more features with a better pricing. Also, the platform has integration issues with a ton of other tools.

What recommendations would you give to someone considering this product?

If you're looking for great analytics, choose Pardot but if integrations is what you are heavy on, go ahead with other automation tools.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Salesforce Pardot Comparisons