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In Partnership With SelectHub
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What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Salesforce Pardot Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce Pardot.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
1
Since last award
80 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+80 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Propensity Modeling
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Customer Journey Modelling
Recommended Best Action
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
Also Featured in...
Salesforce Pardot Reviews
Oleksiy M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Good Software to use together with Salesforce
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Fewer features and usability is very difficult sometimes
What is your favorite aspect of this product?
I like the way it integrates with salesforce
What do you dislike most about this product?
Its usability and forms
What recommendations would you give to someone considering this product?
Make an analysis of all the features you might need before considering that software
Pros
- Helps Innovate
- Client Friendly Policies
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
Genevieve S.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jun 2021
Easy to use. Great salesforce integration
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Ease of usability
What is your favorite aspect of this product?
Integrated with salesforce
What do you dislike most about this product?
Server sometimes goes down
What recommendations would you give to someone considering this product?
Give it a trial run
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Fair
Please tell us why you think this review should be flagged.
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Arbaz N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Heavy on features, poor on integrations!
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
The ease of use of the platform is something that stands out from similar products. Also, the analytics provided by the platform is also very powerful for marketers to enhance decision making.
What is your favorite aspect of this product?
Ease of use and good UI.
What do you dislike most about this product?
The pricing does not do justice to the features. Competitors have more features with a better pricing. Also, the platform has integration issues with a ton of other tools.
What recommendations would you give to someone considering this product?
If you're looking for great analytics, choose Pardot but if integrations is what you are heavy on, go ahead with other automation tools.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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