Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.5 /10
CX Score
7.6 /10
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Salesforce Pardot
7.5 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

80 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

6% Negative
7% Neutral
87% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 77

Conversion Propensity Modeling

88

Opportunity Pipeline Tracking

85

Email Marketing Automation

81

Marketing Asset Management

79

Marketing Project Management

78

Customer Journey Modelling

78

Recommended Best Action

77

Marketing Analytics

76

Mobile Marketing Management

75

Social Media Marketing Management

70

Vendor Capability Ratings

Average 74

Quality of Features

77

Ease of Data Integration

77

Business Value Created

76

Ease of Implementation

76

Ease of IT Administration

76

Availability and Quality of Training

75

Usability and Intuitiveness

75

Product Strategy and Rate of Improvement

74

Breadth of Features

73

Vendor Support

70

Ease of Customization

69

Salesforce Pardot Reviews

alli j.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Onboarding & initial dev could be more efficient

Likeliness to Recommend

7 /10

What differentiates Salesforce Pardot from other similar products?

Unlimited capabilities and features. Whatever you could possibly want to do to engage with your customer is likely possible.

What is your favorite aspect of this product?

The sky is the limit. When you put in the time to set it up to where SF pardot works for you - it increases efficiency and can help businesses scale rapidly.

What do you dislike most about this product?

Initial training and customer support could be enhanced (less up-sell driven and more consumer experience focused). It is difficult to know and understand the customer journey you want to create and it would be helpful for SF to have consultants help clients explore the capabilities while also helping them begin the buildout - instead of trying to figure it out in a vacuum.

What recommendations would you give to someone considering this product?

Give more graciously. Don't charge for additional support. Focus on retention vs acquisition. SF is a stellar product and clients will keep it if they feel supported (i.e. less transactional more support focused).

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Continually Improving Product

Cons

  • Vendor's Interest First
  • Under Delivered
  • Vendor Friendly Policies

Ian ⚜ Marck A.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Powerful data platform for advanced Marketing

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Powerful data integration and customization - for reporting. For processes and business flows it takes a lot of effort to customize or to adapt to existing processes. Unless your attribution and handoff is based on Salesforce's linear logic, it won't fit out of the box.

What is your favorite aspect of this product?

Power to connect, edit and customize data from the source to make it even across the board.

What do you dislike most about this product?

Lack of visibility or data drill-down: You can't pull out a simple report table even if integrated with Salesforce and you always end up using Tableau or Excel to narrow down. Like for a Pardot's lead page values history.

What recommendations would you give to someone considering this product?

Consider the time to spend in the deployment versus the time for ongoing implementation and daily management. Without a robust process in place or understanding of notions such as Contact - Lead, the stakeholders in an organization will be in the dark about many things as per the natural SFDC logic.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Unique Features

Parul K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Average - Not very user friendly

Likeliness to Recommend

7 /10

What differentiates Salesforce Pardot from other similar products?

Pardot has great features but the platform isn't very user-friendly. Customization in nurture campaigns can not be done by hours (only in days). Reporting of engagement studios created is not very crystal clear.

What is your favorite aspect of this product?

Salesforce syncing since they are similar company product.

What do you dislike most about this product?

- User friendly - Reporting on Engagement studio - You have to manually upload data via excel during implementation phase

What recommendations would you give to someone considering this product?

Be very vigilant while implementing. Most automation doesn't show real-time data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Efficient Service
  • Less Effective Service
  • Less Inspiring

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