Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.5 /10
CX Score
7.6 /10
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Salesforce Pardot
7.5 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

80 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

6% Negative
7% Neutral
87% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 77

Conversion Propensity Modeling

88

Opportunity Pipeline Tracking

85

Email Marketing Automation

81

Marketing Asset Management

79

Marketing Project Management

78

Customer Journey Modelling

78

Recommended Best Action

77

Marketing Analytics

76

Mobile Marketing Management

75

Social Media Marketing Management

70

Vendor Capability Ratings

Average 74

Quality of Features

77

Ease of Data Integration

77

Business Value Created

76

Ease of Implementation

76

Ease of IT Administration

76

Availability and Quality of Training

75

Usability and Intuitiveness

75

Product Strategy and Rate of Improvement

74

Breadth of Features

73

Vendor Support

70

Ease of Customization

69

Salesforce Pardot Reviews

Srishti S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Enables Automation, can be more user friendly

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Pardot definitely enables more Automation and data integration than the CRM system our company was using earlier.

What is your favorite aspect of this product?

The journey builder & the customer re-direct links are two features I especially enjoy.

What do you dislike most about this product?

A prospect always has only one campaign. This makes it difficult to see the effect of a marketing mix on a prospect. This I hoped to see because not 1 campaign helps in creating a lead/prospect, but various marketing activities together enable generating a lead.

What recommendations would you give to someone considering this product?

Pros: This product makes lead nurturing very easy. The journey builder and the redirect links are big plus points. Enables Automation Improvement suggestions: The Google Analytics connector is not very helpful. One cannot track GA activities in Pardot unless using a redirect link. It is not very user friendly (yet). For examples, I cannot make different folders at a particular view. i.e - when I am looking at the Automation rules, I cannot set them in folders. The only way to differentiate is via tags, which is not very user friendly. One needs to have a decent knowledge about the system so that he/she is able to work with it.

Pros

  • Efficient Service
  • Client Friendly Policies
  • Helps Innovate
  • Continually Improving Product

Andy M.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Decent if you use Salesforce CRM, but limited!

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Pardot’s automation features are great and obviously it’s connection to Salesforce is perfect, but it really lacks in other digital marketing needs, especially with regards landing page and email design interfaces.

What is your favorite aspect of this product?

The direct integration with Salesforce.

What do you dislike most about this product?

Pardot really lacks with regards landing page and email design interfaces.

What recommendations would you give to someone considering this product?

Obviously you’re not going to buy Pardot without having Salesforce, which is fine, they work great together. But still, HubSpot is still miles ahead.

Pros

  • Reliable
  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity

Nathan P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Makes Follow Up Client and Sales Management Easy

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

It's really all we've ever known. We haven't been let down yet due to a technical issue or outage. Salesforce is super reliable and has kept a dizzying amount of clients and prospect's plates spinning while helping the internal teams accomplish their goals. Being able to set reminders and schedule emails/ task items helps significantly with productivity.

What is your favorite aspect of this product?

Once you learn the system and become fluent, it becomes second nature. While I don't think they are constantly adding new features, I also feel that they don't need to. It simply works and doesn't let you down. That's most important anyways.

What do you dislike most about this product?

Training can take some time, but once you've got somebody confident and competent training, others seem to pick up up fairly quickly.

What recommendations would you give to someone considering this product?

100% give it a go. They're #1 in this segment and have been around for so long for a reason. It works!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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