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What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Salesforce Pardot Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce Pardot.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
81 Likeliness to Recommend
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Since last award
80 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+80 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Propensity Modeling
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Customer Journey Modelling
Recommended Best Action
Marketing Analytics
Mobile Marketing Management
Social Media Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of IT Administration
Availability and Quality of Training
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
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Salesforce Pardot Reviews
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Srishti S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Enables Automation, can be more user friendly
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot definitely enables more Automation and data integration than the CRM system our company was using earlier.
What is your favorite aspect of this product?
The journey builder & the customer re-direct links are two features I especially enjoy.
What do you dislike most about this product?
A prospect always has only one campaign. This makes it difficult to see the effect of a marketing mix on a prospect. This I hoped to see because not 1 campaign helps in creating a lead/prospect, but various marketing activities together enable generating a lead.
What recommendations would you give to someone considering this product?
Pros: This product makes lead nurturing very easy. The journey builder and the redirect links are big plus points. Enables Automation Improvement suggestions: The Google Analytics connector is not very helpful. One cannot track GA activities in Pardot unless using a redirect link. It is not very user friendly (yet). For examples, I cannot make different folders at a particular view. i.e - when I am looking at the Automation rules, I cannot set them in folders. The only way to differentiate is via tags, which is not very user friendly. One needs to have a decent knowledge about the system so that he/she is able to work with it.
Pros
- Efficient Service
- Client Friendly Policies
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Andy M.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Jun 2021
Decent if you use Salesforce CRM, but limited!
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot’s automation features are great and obviously it’s connection to Salesforce is perfect, but it really lacks in other digital marketing needs, especially with regards landing page and email design interfaces.
What is your favorite aspect of this product?
The direct integration with Salesforce.
What do you dislike most about this product?
Pardot really lacks with regards landing page and email design interfaces.
What recommendations would you give to someone considering this product?
Obviously you’re not going to buy Pardot without having Salesforce, which is fine, they work great together. But still, HubSpot is still miles ahead.
Pros
- Reliable
- Helps Innovate
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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Nathan P.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Makes Follow Up Client and Sales Management Easy
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It's really all we've ever known. We haven't been let down yet due to a technical issue or outage. Salesforce is super reliable and has kept a dizzying amount of clients and prospect's plates spinning while helping the internal teams accomplish their goals. Being able to set reminders and schedule emails/ task items helps significantly with productivity.
What is your favorite aspect of this product?
Once you learn the system and become fluent, it becomes second nature. While I don't think they are constantly adding new features, I also feel that they don't need to. It simply works and doesn't let you down. That's most important anyways.
What do you dislike most about this product?
Training can take some time, but once you've got somebody confident and competent training, others seem to pick up up fairly quickly.
What recommendations would you give to someone considering this product?
100% give it a go. They're #1 in this segment and have been around for so long for a reason. It works!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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