Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.5 /10
CX Score
7.6 /10
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Salesforce Pardot
7.5 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

80 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

6% Negative
7% Neutral
87% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 77

Conversion Propensity Modeling

88

Opportunity Pipeline Tracking

85

Email Marketing Automation

81

Marketing Asset Management

79

Marketing Project Management

78

Customer Journey Modelling

78

Recommended Best Action

77

Marketing Analytics

76

Mobile Marketing Management

75

Social Media Marketing Management

70

Vendor Capability Ratings

Average 74

Quality of Features

77

Ease of Data Integration

77

Business Value Created

76

Ease of Implementation

76

Ease of IT Administration

76

Availability and Quality of Training

75

Usability and Intuitiveness

75

Product Strategy and Rate of Improvement

74

Breadth of Features

73

Vendor Support

70

Ease of Customization

69

Salesforce Pardot Reviews

Magan W.

  • Role: C-Level
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Easy to use and worth it

Likeliness to Recommend

10 /10

What differentiates Salesforce Pardot from other similar products?

They are a leader in the industry

What is your favorite aspect of this product?

how simple the use it

What do you dislike most about this product?

nothing. I like it all

What recommendations would you give to someone considering this product?

it is worth giving it a try for your business

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

Jasmine S.

  • Role: Finance
  • Industry: Shipping
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

It is easy to use - but sometimes it gets weird

Likeliness to Recommend

7 /10

What differentiates Salesforce Pardot from other similar products?

It is more effective to use - and it is more easy to learn.

What is your favorite aspect of this product?

It is good to use for us and our company

What do you dislike most about this product?

It can be expensive

What recommendations would you give to someone considering this product?

I would tell them the different versions we have and what may work for them.

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Efficient Service

Bogdan P.

  • Role: Finance
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Excellent product, very efficient and critical !

Likeliness to Recommend

10 /10

What differentiates Salesforce Pardot from other similar products?

functionality, customization, technical support

What is your favorite aspect of this product?

reliability

What do you dislike most about this product?

There is nothing that I dislike.

What recommendations would you give to someone considering this product?

Evaluate it thoroughly and also focus on case studies and customer reviews.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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