Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.5 /10
CX Score
7.6 /10
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Salesforce Pardot
7.5 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

80 Plan to Renew

1
Since last award

75 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

6% Negative
7% Neutral
87% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Trustworthy

Feature Ratings

Average 77

Conversion Propensity Modeling

88

Opportunity Pipeline Tracking

85

Email Marketing Automation

81

Marketing Asset Management

79

Marketing Project Management

78

Customer Journey Modelling

78

Recommended Best Action

77

Marketing Analytics

76

Mobile Marketing Management

75

Social Media Marketing Management

70

Vendor Capability Ratings

Average 74

Quality of Features

77

Ease of Data Integration

77

Business Value Created

76

Ease of Implementation

76

Ease of IT Administration

76

Availability and Quality of Training

75

Usability and Intuitiveness

75

Product Strategy and Rate of Improvement

74

Breadth of Features

73

Vendor Support

70

Ease of Customization

69

Salesforce Pardot Reviews

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Jun 2021

Automation and email marketing with Salesforce

Likeliness to Recommend

10 /10

Pros

  • Caring
  • Saves Time
  • Respectful
  • Client Friendly Policies

Ethan B.

  • Role: Information Technology
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Leading product on the market for automation.

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Automation and Salesforce native integration.

What is your favorite aspect of this product?

Lead nurturing.

What do you dislike most about this product?

Email technology is terrible.

What recommendations would you give to someone considering this product?

Get someone to help you set it up, don't do it alone.

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Altruistic

Cons

  • Less Respectful

Vineet K.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Outdated automation tool with high pricing

Likeliness to Recommend

7 /10

What differentiates Salesforce Pardot from other similar products?

Salesforce integration

What is your favorite aspect of this product?

Lead nurturing and automation.

What do you dislike most about this product?

Reporting that is good for nothing.

What recommendations would you give to someone considering this product?

See your requirement first before go for it.

Pros

  • Reliable
  • Trustworthy
  • Fair
  • Acts with Integrity

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