What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
97 Plan to Renew
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Since last award
89 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Mobile Marketing Management
Multi Channel Integration
Marketing Operations Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
ronald b.
- Role: Finance
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Mar 2023
software tool that helps organize and find potenti
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This excellent tool that offers us software based on in the cloud, it perfectly and positively helps other organizations to find much more potential customers, improving their negotiations and sales and thus better surprise end users with a better and excellent service, this tool adjusts well to the new technologies market trends and new customer requirements
What is your favorite aspect of this product?
I like this tool because in the best way it allows companies to maintain a better relationship and be more constant with customers, whether they are potential customers or partners and in this way collect and be able to monitor their data, the companies that use this excellent tool They use it to better understand the behavior of each of their customers, so they can connect with them on various levels and grow their business effectively and safely.
What do you dislike most about this product?
I have nothing to dislike about this tool it is great for safely helping other organizations find potential customers improve their business and any sales and give your end users the best and excellent service they have come to expect
What recommendations would you give to someone considering this product?
I recommend this tool because it is easy to create, manage and develop on the platform, allowing the ability to have a quick response and security to any requirement, also providing that the same end user can find the solution in a matter of seconds. allows each company that uses this tool to understand the behavior of each of its clients by connecting with them at various levels and thus grow their business
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
Jose L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2023
Excellent marketing tool by mail and through socia
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This marketing tool is easy to create, manage and develop on the platform, allowing it to have the ability to have a quick and better response to any exposed requirement, also allowing the end user himself to find help here by introducing cloud marketing looking for the solution quickly and innovative in a matter of seconds without any inconvenience
What is your favorite aspect of this product?
I like the tool, because it manages relationships with all customers based on the cloud, which satisfactorily provides all departments of your organization, including marketing, sales and electronic commerce, among others, it includes tools for email marketing, marketing through From social media to online advertising, this tool can help differentiate your company's management and help you stay ahead of the competition.
What do you dislike most about this product?
There is nothing I dislike about this tool as it makes it easier for companies to organize and monitor their online marketing efforts in the best possible way, all being accomplished in the best way from a platform called the marketing cloud.
What recommendations would you give to someone considering this product?
I recommend this tool because it safely allows the ease of creating, managing and developing on the platform, allowing the greatest capacity to have a better response to any requirement, also allowing the end user himself to be able to find the solution in a matter of seconds. This is the best way that salesforce help you to differentiate your company and thus be able to help you to always stay ahead of any competition
Pros
- Helps Innovate
- Performance Enhancing
- Effective Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
Tracy D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Marketing Cloud by Salesforce.com
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Excellent platform, in my opinion. I was able to set up and personalize my marketing campaigns quickly and easily thanks to the straightforward and well-organized user interface. It has been quite helpful to be able to divide my readers into smaller groups and tailor my writing to each one. The ability to sync with Salesforce CRM is one of my favorite aspects. I was able to better understand my clientele and hone my targeting thanks to the streamlined data transmission and analysis made possible by this platform.
What is your favorite aspect of this product?
Salesforce Marketing Cloud's strongest advantage is the automation it brings to customer service operations via its broad set of capabilities. Simple campaign creation and monitoring are made possible by the platform's seamless integration of several marketing channels. Marketers may use its customer segmentation and personalization tools to provide consumers with a more personalized experience. Last but not least, the system gives in-depth indicators for performance, which marketers may use to gauge the efficacy of their strategies.
What do you dislike most about this product?
This customer relationship management system might be pricey for a startup or medium-sized company. The high cost of development is mostly attributable to the extensive adjustments that would be required during deployment. I suggest adding a SalesForce Administrator/Developer to your staff to help with the rollout and ongoing upkeep of the platform. Because of this, you might save money, and I agree with you that SalesForce's customer service is subpar, which is why you shouldn't use them.
What recommendations would you give to someone considering this product?
An email campaign sent to a targeted audience is highly effective. If you're using a nonstandard template or have files that aren't compatible, it could not load. The email list was difficult to change on occasion. We can better monitor potential customers by linking it to our main website. I can think of a few instances where something wasn't quite right. Yes, please make it seamless.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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