Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative
5% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

89

Social Media Marketing Management

88

Community Marketing Management

87

Email Marketing Automation

87

Marketing Asset Management

87

Advanced Data Segmentation

86

Marketing Workflow Management

86

Mobile Marketing Management

85

Multi Channel Integration

85

Marketing Operations Management

85

Vendor Capability Ratings

Average 84

Business Value Created

86

Quality of Features

86

Ease of Data Integration

85

Vendor Support

84

Ease of Customization

84

Availability and Quality of Training

83

Usability and Intuitiveness

83

Breadth of Features

83

Product Strategy and Rate of Improvement

81

Ease of Implementation

81

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

Andrea M.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Very esay to used product

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

well integrated with other Salesforce software.

What is your favorite aspect of this product?

easy to implement

What do you dislike most about this product?

elevated cost of license

What recommendations would you give to someone considering this product?

yes because it's very simply to used

Pros

  • Reliable
  • Performance Enhancing
  • Efficient Service
  • Client Friendly Policies

Christina H.

  • Role: Operations
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

Easy to use but not the most cost effective e

Likeliness to Recommend

5 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Easy to use

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Price is expensive

What recommendations would you give to someone considering this product?

Have a dedicated person and fully train them

Pros

  • Altruistic
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Commodity Features

Fabian H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Clever solution that’s highly customizable

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Strong integration with SalesCloud and highly customizable fulfilling all our needs

What is your favorite aspect of this product?

Flexibility - with MarketingCloud, nearby everything is possible, if you know how to do it

What do you dislike most about this product?

The license cost and the complexity can be challenging

What recommendations would you give to someone considering this product?

Check with Salesforce to Analyse use case / license needs very detailed before signing any contract with them

Pros

  • Continually Improving Product
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Cons

  • Vendor's Interest First
  • Vendor Friendly Policies
  • Less Generous