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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Community Marketing Management
Email Marketing Automation
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Multi Channel Integration
Marketing Operations Management
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Vendor Support
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Andrea M.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Jan 2025
Very esay to used product
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
well integrated with other Salesforce software.
What is your favorite aspect of this product?
easy to implement
What do you dislike most about this product?
elevated cost of license
What recommendations would you give to someone considering this product?
yes because it's very simply to used
Pros
- Reliable
- Performance Enhancing
- Efficient Service
- Client Friendly Policies
Please tell us why you think this review should be flagged.
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Christina H.
- Role: Operations
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Jun 2024
Easy to use but not the most cost effective e
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Easy to use
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
Price is expensive
What recommendations would you give to someone considering this product?
Have a dedicated person and fully train them
Pros
- Altruistic
- Helps Innovate
- Continually Improving Product
- Reliable
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
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Fabian H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Clever solution that’s highly customizable
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Strong integration with SalesCloud and highly customizable fulfilling all our needs
What is your favorite aspect of this product?
Flexibility - with MarketingCloud, nearby everything is possible, if you know how to do it
What do you dislike most about this product?
The license cost and the complexity can be challenging
What recommendations would you give to someone considering this product?
Check with Salesforce to Analyse use case / license needs very detailed before signing any contract with them
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Vendor's Interest First
- Vendor Friendly Policies
- Less Generous
Please tell us why you think this review should be flagged.
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