Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative
5% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

89

Social Media Marketing Management

88

Email Marketing Automation

87

Community Marketing Management

87

Marketing Asset Management

87

Marketing Workflow Management

86

Advanced Data Segmentation

86

Mobile Marketing Management

85

Multi Channel Integration

84

Marketing Operations Management

84

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

86

Availability and Quality of Training

85

Ease of Data Integration

84

Ease of Customization

84

Vendor Support

84

Usability and Intuitiveness

83

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of Implementation

82

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

ronald b.

  • Role: Finance
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

software tool that helps organize and find potenti

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

This excellent tool that offers us software based on in the cloud, it perfectly and positively helps other organizations to find much more potential customers, improving their negotiations and sales and thus better surprise end users with a better and excellent service, this tool adjusts well to the new technologies market trends and new customer requirements

What is your favorite aspect of this product?

I like this tool because in the best way it allows companies to maintain a better relationship and be more constant with customers, whether they are potential customers or partners and in this way collect and be able to monitor their data, the companies that use this excellent tool They use it to better understand the behavior of each of their customers, so they can connect with them on various levels and grow their business effectively and safely.

What do you dislike most about this product?

I have nothing to dislike about this tool it is great for safely helping other organizations find potential customers improve their business and any sales and give your end users the best and excellent service they have come to expect

What recommendations would you give to someone considering this product?

I recommend this tool because it is easy to create, manage and develop on the platform, allowing the ability to have a quick response and security to any requirement, also providing that the same end user can find the solution in a matter of seconds. allows each company that uses this tool to understand the behavior of each of its clients by connecting with them at various levels and thus grow their business

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Jose L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Excellent marketing tool by mail and through socia

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

This marketing tool is easy to create, manage and develop on the platform, allowing it to have the ability to have a quick and better response to any exposed requirement, also allowing the end user himself to find help here by introducing cloud marketing looking for the solution quickly and innovative in a matter of seconds without any inconvenience

What is your favorite aspect of this product?

I like the tool, because it manages relationships with all customers based on the cloud, which satisfactorily provides all departments of your organization, including marketing, sales and electronic commerce, among others, it includes tools for email marketing, marketing through From social media to online advertising, this tool can help differentiate your company's management and help you stay ahead of the competition.

What do you dislike most about this product?

There is nothing I dislike about this tool as it makes it easier for companies to organize and monitor their online marketing efforts in the best possible way, all being accomplished in the best way from a platform called the marketing cloud.

What recommendations would you give to someone considering this product?

I recommend this tool because it safely allows the ease of creating, managing and developing on the platform, allowing the greatest capacity to have a better response to any requirement, also allowing the end user himself to be able to find the solution in a matter of seconds. This is the best way that salesforce help you to differentiate your company and thus be able to help you to always stay ahead of any competition

Pros

  • Helps Innovate
  • Performance Enhancing
  • Effective Service
  • Inspires Innovation

Tracy D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Marketing Cloud by Salesforce.com

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Excellent platform, in my opinion. I was able to set up and personalize my marketing campaigns quickly and easily thanks to the straightforward and well-organized user interface. It has been quite helpful to be able to divide my readers into smaller groups and tailor my writing to each one. The ability to sync with Salesforce CRM is one of my favorite aspects. I was able to better understand my clientele and hone my targeting thanks to the streamlined data transmission and analysis made possible by this platform.

What is your favorite aspect of this product?

Salesforce Marketing Cloud's strongest advantage is the automation it brings to customer service operations via its broad set of capabilities. Simple campaign creation and monitoring are made possible by the platform's seamless integration of several marketing channels. Marketers may use its customer segmentation and personalization tools to provide consumers with a more personalized experience. Last but not least, the system gives in-depth indicators for performance, which marketers may use to gauge the efficacy of their strategies.

What do you dislike most about this product?

This customer relationship management system might be pricey for a startup or medium-sized company. The high cost of development is mostly attributable to the extensive adjustments that would be required during deployment. I suggest adding a SalesForce Administrator/Developer to your staff to help with the rollout and ongoing upkeep of the platform. Because of this, you might save money, and I agree with you that SalesForce's customer service is subpar, which is why you shouldn't use them.

What recommendations would you give to someone considering this product?

An email campaign sent to a targeted audience is highly effective. If you're using a nonstandard template or have files that aren't compatible, it could not load. The email list was difficult to change on occasion. We can better monitor potential customers by linking it to our main website. I can think of a few instances where something wasn't quite right. Yes, please make it seamless.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing