Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score
8.9 /10
CX Score
9.1 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

Filter By

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

89 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative
5% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

89

Social Media Marketing Management

88

Community Marketing Management

87

Email Marketing Automation

87

Marketing Asset Management

87

Advanced Data Segmentation

86

Marketing Workflow Management

86

Mobile Marketing Management

85

Multi Channel Integration

85

Marketing Operations Management

85

Vendor Capability Ratings

Average 84

Business Value Created

86

Quality of Features

86

Ease of Data Integration

85

Vendor Support

84

Ease of Customization

84

Availability and Quality of Training

83

Usability and Intuitiveness

83

Breadth of Features

83

Product Strategy and Rate of Improvement

81

Ease of Implementation

81

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

Cy S.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Intuitive features that integrate seamlessly

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Platform compatibility like no other

What is your favorite aspect of this product?

Intuitive segmentation for marketing initiatives

What do you dislike most about this product?

Higher learning curve for lower-level employees

What recommendations would you give to someone considering this product?

Try this tool to optimize your workflows and marketing efforts

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Olivia B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

An unparalleled suite of tools!

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud excels in marketing automation.

What is your favorite aspect of this product?

The platform's robust customer segmentation tools empower marketers to tailor campaigns based on specific demographics, behaviors, and preferences.

What do you dislike most about this product?

The pricing structure may be a consideration for smaller businesses or startups with limited budgets.

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud stands as a powerhouse in the digital marketing landscape, offering a comprehensive and sophisticated solution for businesses aiming to elevate their marketing efforts.

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Effective Service

Gabriel S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Amazing CRM tool. Best in class!

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It's the best in class given ability to impact different dynamics for CRM

What is your favorite aspect of this product?

Ability to target segment and track along customer journeys via various inputs and qualifiers

What do you dislike most about this product?

Complex to implement

What recommendations would you give to someone considering this product?

Make sure you have an internal expert who understands the business needs and how to continually improve on system in order to leverage optimally

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing