Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

8.9 /10
Category
Salesforce Marketing Cloud
8.9 /10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative
5% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

89

Social Media Marketing Management

88

Email Marketing Automation

87

Community Marketing Management

87

Marketing Asset Management

87

Marketing Workflow Management

86

Advanced Data Segmentation

86

Mobile Marketing Management

85

Multi Channel Integration

84

Marketing Operations Management

84

Vendor Capability Ratings

Average 84

Quality of Features

87

Business Value Created

86

Availability and Quality of Training

85

Ease of Data Integration

84

Ease of Customization

84

Vendor Support

84

Usability and Intuitiveness

83

Breadth of Features

83

Product Strategy and Rate of Improvement

82

Ease of Implementation

82

Ease of IT Administration

80

Salesforce Marketing Cloud Reviews

Zhu T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2020

Highly reliable and powerful marketing service.

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce marketing cloud is distinguished among other services for being a very authentic platform, the results that this system brings to the people that use it in their business are impressive, the innovation that this service provides for marketing is not achieved in any other software of the competition, in the time that we have been using this platform in our organization it has given us a completely unique experience because its operation never presents complications.

What is your favorite aspect of this product?

Salesforce is the best platform for acquiring in any business, as it allows you to create unique experiences at all customer touch points with highly efficient marketing tools. This service allows its users to know their customers through unified data, make intelligent customization's through data and Einstein to organize every interaction with the power of AI, perform impact analysis to have a very complete view of all the results of the campaigns. In my personal experience working with this platform I am really impressed in a very positive way how this tool allows to establish connection with potential customers. Your automation system works very efficiently. Overall, Salesforce Marketing Cloud is a very productive service with a great deal of reliability.

What do you dislike most about this product?

I consider that the Salesforce system has a high learning curve, because this software has many features that allow people to perform many tasks and in general it takes a long time for beginners to get used to using this platform efficiently, its cost is somewhat high to implement in small organizations and this is a major limitation of this software. If I talk about its real operation, the system works very well, sometimes it tends to present small errors but it is nothing serious or worrying for us.

What recommendations would you give to someone considering this product?

I recommend the Salesforce Marketing Cloud service for deployment in large and mid-sized organizations, I think the price of this service can be expensive for small organizations. In the time I've been using this service it has allowed me to establish unique connections with potential customers in our organization, I personally guarantee that the efficiency you get from this service is of high quality, really salesforce is a very good alternative to choose when implementing a good marketing software for an organization, because it meets many professional standards and the adaptability it offers is really very comfortable.

Pros

  • Continually Improving Product
  • Effective Service
  • Caring
  • Client's Interest First
  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2020

Segment Your Cloud Data Forever

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Cons

  • Less Efficient Service