What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Mobile Marketing Management
Multi Channel Integration
Marketing Operations Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Adiratna D.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2022
A marketing force badged with intelligence
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce has lots of studios dedicated to several types of marketing and now you can choose what type of management your business will prefer and grab your hands on it to ease the tasks and manage them on one platform that is highly professional in that specific manner. You can manage your users' interactions and respond to them in a timely and professional way. All you care about in the marketing field is customers and this platform helps you draw out that perfect approach to achieve that goal.
What is your favorite aspect of this product?
Salesforce is one of my most favorite social media management platforms because it’s leading edge is its communication. You can communicate timely and rightly with all your clients, be it B2B or B2C clientele, it will always be on time and in a very clear and neat manner. Management of your social media in any type of niche is no longer a dream you can avail it right here in front of you.
What do you dislike most about this product?
It is a great platform that comes with several attributes and qualities; however, it does not really give you the proper support you need at the time of crisis. You will need to figure out this one on your own. I am not very sure if this happens with me and all my colleagues or this is actually a thing there because we usually need to figure out a solution on our own.
What recommendations would you give to someone considering this product?
It is a hallmark in the name of marketing, you get dedicated services for dedicated fields and you get anything and everything you can imagine. The pricing is quite reasonable and apart from working on a feature or two everything is in good shape so why wait for another time, try it today and change your tomorrow!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
Alyssa G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2022
It is an integrated client engagement platform
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This Salesforce advertising platform generates attention and awareness at some point of the entire technique (a -way engagement in actual-time), which also offers insights to provide each consumer the high-quality movement. Advertising Cloud performs all patron journey measurements via specific channels and gadgets, the use of gadget studying (Einstein) and other tools inclusive of the Google Analytics 360 Integration.
What is your favorite aspect of this product?
Superb customer support. Our account supervisor became very arms on- I even went to their places of work for a training day. It has a high-quality user interface that is easy to apply for those of us who do not have a coding history.
What do you dislike most about this product?
Integrate product evaluations into your platform when you have now not already so customers do no longer have to combine with other vendors/equipment. It calls for a while and on boarding to installation the combination together with your product and Evergage.
What recommendations would you give to someone considering this product?
Salesforce marketing Cloud is an effective tool that permits businesses to realize, fee, and assist their ingredients, ultimately increasing loyalty and using shared results. Advertising Cloud is flexible sufficient to be used independent of other.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Respectful
Please tell us why you think this review should be flagged.
Isabella D. W.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2022
A good tool for monitoring and campaign launch
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This tool will make it possible to take the data of many campaigns to the maximum and thus make the most of them when they are launched on the market at the right time, and to be able to measure these campaigns to offer and assure our clients that we are serving each one of them satisfactorily.
What is your favorite aspect of this product?
I like this tool because it will allow us to plan everything faster and the partners can be part of the team based on each knowledge that each one of them offers instantly, it will allow us to get to know our clients by involving them in new ways with messages with all their data, and when good work flows relationships grow
What do you dislike most about this product?
I like everything about this tool
What recommendations would you give to someone considering this product?
My recommendations to implement this tool as an excellent option for analysis and measurement of customer satisfaction about our services a good tool
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
Please tell us why you think this review should be flagged.
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