Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

109 Reviews Write a Review

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

5% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Adiratna D.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

A marketing force badged with intelligence

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce has lots of studios dedicated to several types of marketing and now you can choose what type of management your business will prefer and grab your hands on it to ease the tasks and manage them on one platform that is highly professional in that specific manner. You can manage your users' interactions and respond to them in a timely and professional way. All you care about in the marketing field is customers and this platform helps you draw out that perfect approach to achieve that goal.

What is your favorite aspect of this product?

Salesforce is one of my most favorite social media management platforms because it’s leading edge is its communication. You can communicate timely and rightly with all your clients, be it B2B or B2C clientele, it will always be on time and in a very clear and neat manner. Management of your social media in any type of niche is no longer a dream you can avail it right here in front of you.

What do you dislike most about this product?

It is a great platform that comes with several attributes and qualities; however, it does not really give you the proper support you need at the time of crisis. You will need to figure out this one on your own. I am not very sure if this happens with me and all my colleagues or this is actually a thing there because we usually need to figure out a solution on our own.

What recommendations would you give to someone considering this product?

It is a hallmark in the name of marketing, you get dedicated services for dedicated fields and you get anything and everything you can imagine. The pricing is quite reasonable and apart from working on a feature or two everything is in good shape so why wait for another time, try it today and change your tomorrow!

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Alyssa G.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

It is an integrated client engagement platform

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

This Salesforce advertising platform generates attention and awareness at some point of the entire technique (a -way engagement in actual-time), which also offers insights to provide each consumer the high-quality movement. Advertising Cloud performs all patron journey measurements via specific channels and gadgets, the use of gadget studying (Einstein) and other tools inclusive of the Google Analytics 360 Integration.

What is your favorite aspect of this product?

Superb customer support. Our account supervisor became very arms on- I even went to their places of work for a training day. It has a high-quality user interface that is easy to apply for those of us who do not have a coding history.

What do you dislike most about this product?

Integrate product evaluations into your platform when you have now not already so customers do no longer have to combine with other vendors/equipment. It calls for a while and on boarding to installation the combination together with your product and Evergage.

What recommendations would you give to someone considering this product?

Salesforce marketing Cloud is an effective tool that permits businesses to realize, fee, and assist their ingredients, ultimately increasing loyalty and using shared results. Advertising Cloud is flexible sufficient to be used independent of other.

Pros

Trustworthy
Unique Features
Efficient Service
Respectful

Isabella D. W.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

A good tool for monitoring and campaign launch

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

This tool will make it possible to take the data of many campaigns to the maximum and thus make the most of them when they are launched on the market at the right time, and to be able to measure these campaigns to offer and assure our clients that we are serving each one of them satisfactorily.

What is your favorite aspect of this product?

I like this tool because it will allow us to plan everything faster and the partners can be part of the team based on each knowledge that each one of them offers instantly, it will allow us to get to know our clients by involving them in new ways with messages with all their data, and when good work flows relationships grow

What do you dislike most about this product?

I like everything about this tool

What recommendations would you give to someone considering this product?

My recommendations to implement this tool as an excellent option for analysis and measurement of customer satisfaction about our services a good tool

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Inspires Innovation

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Adiratna D.

A marketing force badged with intelligence

Likeliness to Recommend

Pros

Alyssa G.

It is an integrated client engagement platform

Likeliness to Recommend

Pros

Isabella D. W.

A good tool for monitoring and campaign launch

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration