Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

109 Reviews Write a Review

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

5% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Natalia S.

Role: Sales Marketing
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2023

Sustainable and efficient management

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

My experience is good, I have no criticisms of this system, mainly because its functions are in line with what marketing professionals require. It is an excellent option to analyze campaigns in less time, as well as it allows us to attend to customer requests. that each process be more specific, attracting more clients

What is your favorite aspect of this product?

It is an excellent CEO manager, something that really helps brands to position themselves in the main places and get more customers, this system increases the flow of work, allowing professionals to direct where the actions will go but with the help of their intelligent system to categorize and integrate with social networks, allow sustainable job growth

What do you dislike most about this product?

I have not had failures, or it has not stopped working, it is a tool that can be used in large companies with better capabilities

What recommendations would you give to someone considering this product?

It is a reliable adaptability tool, its functions are efficient and accessible

Pros

Helps Innovate
Efficient Service
Effective Service
Inspires Innovation

Auden B.

Role: Industry Specific Role
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Email tool with a user-friendly Interface

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

The platform offers thorough performance indicators that enable marketers to assess and improve their work. Emails are simple to send, and we can import our templates. Additionally, it works well for creating dynamic emails and automating operations to save time in the future. Salesforce makes unrivalled contributions to our strategy and our business as a whole.

What is your favorite aspect of this product?

This is one of the most robust platforms available in the market today, making it an outstanding choice for any team. Companies benefit from this tracking of all data. One of its most significant benefits is that it also provides bespoke reports, which will give businesses business analytics to see where procedures need to be improved. We use it frequently and with great success.

What do you dislike most about this product?

There was a separation between the marketing cloud's characteristics rather than a connection between them. When utilizing marketing features, we encountered numerous things that needed to be corrected. At first, becoming familiar with the entire Marketing Cloud may be overwhelming. Back-end programming may be difficult, costly for organizations, and time-consuming to learn.

What recommendations would you give to someone considering this product?

A big advantage of Salesforce is the ease with which it can be integrated into a business's operations, which is one of its most important advantages. The primary purpose of this software is to manage email conversations and it succeeds at doing so. You may significantly impact your customers by developing compelling customer journeys.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Akash G.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Its an amazing product. It is very easy to use.

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It has lot of features that would help in early conversion of lead to an opportunity.

What is your favorite aspect of this product?

Its UI is very user friendly

What do you dislike most about this product?

It is sometimes slow.

What recommendations would you give to someone considering this product?

Salesforce is very easy to understand and implement.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Natalia S.

Sustainable and efficient management

Likeliness to Recommend

Pros

Auden B.

Email tool with a user-friendly Interface

Likeliness to Recommend

Pros

Akash G.

Its an amazing product. It is very easy to use.

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration