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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Community Marketing Management
Email Marketing Automation
Marketing Asset Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Multi Channel Integration
Marketing Operations Management
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Data Integration
Vendor Support
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
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Vinit D.
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Best in market for Mid to Large size enterprises!!
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
The integration support with data adapters, high level of customization considering it's a cloud and reporting capabilities are delightful.
What is your favorite aspect of this product?
Analytics and Reporting are wonderful!!
What do you dislike most about this product?
Lack of UI improvements.
What recommendations would you give to someone considering this product?
Best for mid to large enterprises considering the move to a more robust system with great functionalities.
Pros
- Helps Innovate
- Continually Improving Product
- Caring
- Respectful
Please tell us why you think this review should be flagged.
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Preetika T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Great Product
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
It's way better for overall marketing operation work.
What is your favorite aspect of this product?
Reports to review my on the god report view.
What do you dislike most about this product?
Not any as of now.
What recommendations would you give to someone considering this product?
If you want to know lead refer source, just with utm setup and form setup on website, you can easily track al leads.
Pros
- Trustworthy
- Efficient Service
- Saves Time
- Fair
Please tell us why you think this review should be flagged.
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Rishabh J.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Best Tool for Modern Marketers
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
The Journey Builder of Salesforce marketing cloud is a very unique feature which we can't find in any other similar product this feature allows marketers to design and automate complex customer journeys across multiple channels, ensuring consistent and relevant engagement at every touchpoint.
What is your favorite aspect of this product?
My favourite aspect of Salesforce marketing cloud is it's AI capabilities that offers advanced personalization and predictive analytics like I can get the score of leads with the Einstein AI analytics that how likely any lead is going to be converted.
What do you dislike most about this product?
As such there is no dislike or drawback for me as I am using this product from almost a year and it is meeting all my marketing needs
What recommendations would you give to someone considering this product?
I would recommend this product highly to the marketing team of any organisation for completing all of there marketing needs
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
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