Salesforce Marketing Cloud

What differentiates Salesforce Marketing Cloud from other similar products?

With the sales and marketing automation capability of Salesforce Marketing Cloud, we are able to handle a higher volume of leads and turn more of them into customers without needing to increase the size of our sales team

What is your favorite aspect of this product?

Tracks interactions for an overview of our customer journey, giving us access to all relevant info about each contact and account. It helps create segmented lists and customise content based on where each contact is in the sales cycle and our previous interactions with them

What do you dislike most about this product?

The system is not easy to navigate and seems complex to new users who require weeks of training to get to work with the system. The system should deliver the usability we need

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud will save you more time than it costs, and this is the kind of business it's really designed for. It might be the one tool that will provide everything you need in a single piece of software

What differentiates Salesforce Marketing Cloud from other similar products?

The ability to generate incredibly detailed reports from almost any data we have is one of its main benefits. Because of this, it is extremely easy to determine where we are with our marketing initiatives right now and where we must proceed in order to succeed. Another benefit is how simple it is to launch fresh campaigns at a second’s notice.

What is your favorite aspect of this product?

Data processing and email scheduling are two of Salesforce's most useful tools. As a result, even when you're at the phase of brainstorming, using the drag and drop feature is very simple. The Salesforce Marketing Cloud and Email Studio's connection is the most crucial and useful element as it aids in both marketing and sales.

What do you dislike most about this product?

Finding the synchronizing can be difficult. I believe that the UI could be simpler to use or simpler for a beginner to grasp, and I discovered that the program itself does not contain any useful materials. When connecting to Salesforce and performing maintenance, you occasionally require outside assistance.

What recommendations would you give to someone considering this product?

Our answers to survey fills and the ability to gather more data have been made possible thanks to Salesforce Account Engagement. It's good that we can turn these visitors into prospects in Salesforce. With the aid of its user engagement, we are able to better manage the website form fill-ins and turn them into leads on Salesforce so that our representatives may contact them. Overall we are having a great experience as it's a useful tool.

What differentiates Salesforce Marketing Cloud from other similar products?

Cloud Marketing by Salesforce Email is a tool for email marketing. The connectivity with other Salesforce products, drag-and-drop tools, A/B testing, real-time analytics, and visual reporting are some of its standout features. With the help of this email marketing platform, we can establish relationships with our clients quickly, precisely, and adaptably. It also makes it possible to produce specialized material in any languages.

What is your favorite aspect of this product?

From incorporating third-party add-ons to adding or modifying data types and entities, I adore being able to customize the CRM with the Salesforce AppExchange to meet my business requirements. I can pick from a variety of add-ons and applications that can integrate our networks or streamline some crucial procedures. Additionally, it enables us to develop client relationships that will boost consumer recommendations, word-of-mouth, and testimonials.

What do you dislike most about this product?

The drawback is that it doesn't necessarily convert over if it's linked to another platform, which might make it difficult to obtain data from Salesforce. We had to come up with a few workarounds because Salesforce Account Engagement isn't the easiest tool to utilize in order to get the precise data we require from the information collected.

What recommendations would you give to someone considering this product?

The use of email marketing tactics to boost predicted income has increased along with the need for digital advertising. The bulk of our clients are B2B, and utilizing a automating platform to develop an email automation plan has made it simpler to meet the goals.