Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

109 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

5% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Vineet K.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Worth the cost

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Data management and campaign reporting.

What is your favorite aspect of this product?

Campaign reporting.

What do you dislike most about this product?

Old User Interface feels like using an old system.

What recommendations would you give to someone considering this product?

Go for it, if you have a budget and specialist for it.

Pros

Inspires Innovation
Fair
Helps Innovate
Continually Improving Product

Mahalingam S.

Role: Information Technology
Industry: Healthcare
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2021

Lot of potential and room to grow

Likeliness to Recommend

7 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Integration with all the major social platforms and being able to integrate with your Salesforce Core CRM to manage Lead Lifecycle Management and helps in avoiding duplicate data

What is your favorite aspect of this product?

Segmentation principles available in the product and also enables you to build domain reputation over a period of time by following the best practices in selecting the audience, which subject is more likely to invoke the response from the recipients, providing subscription management services, etc.

What do you dislike most about this product?

There is still a lot of room to grow in terms of sending a bulk emails out and email response tracking and being able to report on them.

What recommendations would you give to someone considering this product?

You will have to evaluate the product and its role in your whole IT ecosystem considering CRM and its compatibility with your marketing cloud platform

Pros

Fair
Altruistic
Helps Innovate
Continually Improving Product

Karan N.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

SFMC - A powerful marketing platform

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud makes a huge difference for the clients using it and handles both B2B/B2C communication. It helps us to grab a lot of new projects and win a lot of deals in the pipeline. Salesforce Marketing Cloud works as a great tool with a lot of features and easiness to create personalized/ dynamic emails, cloud pages, and landing pages and saves a lot of time and meet the deliverability.

What is your favorite aspect of this product?

Email and marketing automation Data management Dynamic content

What do you dislike most about this product?

The platform is extremely complex You will require at least one employee dedicated to setting it up and maintaining the platform Customer support is not great

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud can be set up to serve industries and companies of any size. However, it can be very costly, so we typically recommend it to our larger clients. SFMC has a great a-la-carte style selection of add-on features, meaning it is easy to tailor it to your specific needs, and it is a platform that can evolve with your company, meaning it is not a tool that your organization will outgrow. If you're big on reporting, the analytics offering is quite robust.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Vineet K.

Worth the cost

Likeliness to Recommend

Pros

Mahalingam S.

Lot of potential and room to grow

Likeliness to Recommend

Pros

Karan N.

SFMC - A powerful marketing platform

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration