What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
97 Plan to Renew
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Since last award
89 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Social Media Marketing Management
Email Marketing Automation
Community Marketing Management
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Mobile Marketing Management
Multi Channel Integration
Marketing Operations Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Vendor Support
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Gianna R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Finest solve to all of your business needs
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
We employs it for email campaigns. We've observed and we've been capable to raise our click-through percentages, and we're seeing that they're engaging with our marketing more. We are effectively monitoring user journeys within Salesforce and also running marketing emails, that makes it easier for us to reach out to customers.
What is your favorite aspect of this product?
Simple to use, with excellent tracking data. I enjoy observing whenever and also how many instances my receiver reads our email. This reporting enables me to create emails that are most probable to get noticed based on the timetable.
What do you dislike most about this product?
There's also a minor learning curve to achieve our desired outcomes, but once we grasp the functions, it is simple to manage. More in-depth videos that are subdivided into little bits of wisdom would just be beneficial.
What recommendations would you give to someone considering this product?
It's indeed time and money well spent. Email boxes may be stressful, and fast replies merely to get that off your table are not a smart option.
Pros
- Performance Enhancing
- Caring
- Client Friendly Policies
- Transparent
Please tell us why you think this review should be flagged.
Alice R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Feb 2022
Simple and flawless Email marketing tool
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Advantages our team and we can customize our customer experiences. It enables us to communicate effectively and intelligently with possible business associates.
What is your favorite aspect of this product?
The programmed solutions can be useful, then we can also tweak the format to our liking. It has aided in the growth of our company, and I utilize it for marketing purposes.
What do you dislike most about this product?
Whenever the data in a Dataset or Lists is large in quantity, it requires a long time to download and occasionally the program just freezes.
What recommendations would you give to someone considering this product?
Salesforce Email marketing is amongst the finest in the marketplace for creating, deploying, and tracking emails.
Pros
- Helps Innovate
- Reliable
- Respectful
- Fair
Please tell us why you think this review should be flagged.
Jose R.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2022
This program is powerful and easy to use
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
This program is powerful and easy to use. This program also plans to deliver messages at various times. More, this program integration includes connector applications, bundled permission sets, and user profile permissions. Further, this program is scalable and has drag-and-drop functionality. Besides, this program is also integrated with Salesforce CRM.
What is your favorite aspect of this product?
This program links data with our marketing process to help us. This tool can also assist us in achieving our main goals, establish new goals and visualize marketing goggles. Additionally, this tool helps us to send CTAs via the right channel.
What do you dislike most about this product?
This program is limited to mobile devices. Its security configuration is so confusing. This platform has UI issues with template-based emails. Its contact import function can be annoying. Further, its automation also has more granularity. This program also has a very high learning curve and takes a long time to learn all this.
What recommendations would you give to someone considering this product?
I really want to recommend this software to all digital marketing users
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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