Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

109 Reviews Write a Review

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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

5% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Adam-Fin S.

Role: Information Technology
Industry: Manufacturing
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

A complete software for marketing automation.

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

I compared 3 marketing Automation answers Hubspot, Marketo, and Salesforce promoting Cloud by their options and cost. What one do I select for my marketing team? I took all three of them demos. I saw and compare the quality of using their features, User expertise, and visibility (in terms of tracking ) once executing a campaign. I found the most effective intuitive dashboard and helpful data with its detailing in the salesforce promoting automation.

What is your favorite aspect of this product?

Pardot permits you to customize and build everything – aside from their restricted reporting capabilities – from pre-built email templates, custom email templates, landing pages, custom redirects, social media, lead evaluation and grading, and much more. The product is straightforward to use and simple to learn. Live dashboard. Pardot allows you to observe individuals move with your website, emails, landing pages, forms, and content in real-time. It permits the practicality to satisfy our customers’ unique desires while conjointly providing the runway for us to grow into new Salesforce merchandise when we are ready.

What do you dislike most about this product?

For starters, their support could be a pain in the butt to use. Same with their “documentation” – myself and every one of my colleagues who use this platform typically learn from blogs online as opposed to from any Salesforce-operated materials. The platform is outdated in style and is thus not user-friendly.

What recommendations would you give to someone considering this product?

If you would like a whole marketing automation solution and no budget complexity then select it. Initially, this product can look high-priced but once its complete implementation, you’ll see the conversion rate is recovering and better.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Rohit S.

Role: Consultant
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Features are okay

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Release new features

What is your favorite aspect of this product?

Scalability of its apps

What do you dislike most about this product?

Performance is not reliable

What recommendations would you give to someone considering this product?

Improve the reliability of software

Pros

Helps Innovate
Client's Interest First
Reliable
Effective Service

Cons

Slower Product Innovation
Wastes Time
Less Productive

Michelle D.

Role: Consultant
Industry: Not for Profit
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2022

Has its flaws but works well and gets the job done

Likeliness to Recommend

7 /10

What differentiates Salesforce Marketing Cloud from other similar products?

the coding aspect can be daunting should you copy and past from different document's.

What is your favorite aspect of this product?

I don't really have a favorite. I am still learning the nuances of the platform.

What do you dislike most about this product?

The copy and past feature will give you a different code each time. This makes it difficult to correct when creating an email.

What recommendations would you give to someone considering this product?

I wish there was a drag and drop feature for importing content. I would like to fix an error without having to go into the html

Pros

Respectful
Acts with Integrity
Reliable
Trustworthy

Cons

Vendor Friendly Policies
Commodity Features

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Adam-Fin S.

A complete software for marketing automation.

Likeliness to Recommend

Pros

Rohit S.

Features are okay

Likeliness to Recommend

Pros

Cons

Michelle D.

Has its flaws but works well and gets the job done

Likeliness to Recommend

Pros

Cons

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration