Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

109 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

5% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Jaione d.

Role: Consultant
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2022

A software in constant updating

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Marketing Cloud is constantly updated and is more complete than other software with similar features. With Marketing Cloud you can develop a 360º automated marketing from a unique site.

What is your favorite aspect of this product?

The ability to manage social networks or email marketing campaigns from

What do you dislike most about this product?

Sometimes it takes a long time to upload, each additional package costs extra, and the platform does not take usability into account.

What recommendations would you give to someone considering this product?

That you will need specific training to understand the platform and its features, and that any additional packs come at a cost.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Vendor Friendly Policies
Leverages Incumbent Status

Regan P.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Most effective in building digital experiences

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud is a flexible platform that grows with our business and it is not a tool that can become obsolete. It's workflow functionality helps create targeted workflows by dragging and dropping actions onto a visual editor. Marketers can better understand customers and provide them with want they want with Saleforce Marketing Cloud

What is your favorite aspect of this product?

The cloud has solutions for every imaginable customer encounter, from the data that drives our strategy to the final phases of the digital journey. As I use Salesforce Marleting Cloud to contruct customee profiles using data-driven insights, I am able to develop more relevant messaging that speaks to customer's specific requirements

What do you dislike most about this product?

It is less configurable and the reason for this is that when updates and improvements are made to the platform, it doesn't break all of our customizations, it adds to them

What recommendations would you give to someone considering this product?

It all sounds great in theory but the only way to know what I am really talking about is to give Salesforce Marketing Cloud a try. If you want to grow and expand your marketing campaign, Salesforce Marketing Cloud is without doubt the way to go

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ashim M.

Role: Sales Marketing
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Sep 2022

Efficient and user friendly.

Likeliness to Recommend

7 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It's ease of usability. Easy to learn.

What is your favorite aspect of this product?

The convenience of easy to use.

What do you dislike most about this product?

It could have more features. It must compete well with other alternatives.

What recommendations would you give to someone considering this product?

It is a user friendly platform.

Pros

Reliable
Performance Enhancing
Acts with Integrity
Over Delivered

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Jaione d.

A software in constant updating

Likeliness to Recommend

Pros

Cons

Regan P.

Most effective in building digital experiences

Likeliness to Recommend

Pros

Ashim M.

Efficient and user friendly.

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration