Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Salesforce CDP
8.3 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 85

Real Time Capabilities

88

Dashboards, Analytics and Reporting

88

Data Security

88

CRM Integration

85

Data Aggregation

85

Data Enrichment

84

Omnichannel Integration

83

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Customization

87

Ease of Data Integration

87

Product Strategy and Rate of Improvement

86

Quality of Features

85

Usability and Intuitiveness

85

Availability and Quality of Training

84

Business Value Created

83

Ease of IT Administration

83

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Rahul R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Easily maintain Leads & do Integration with Omni

Likeliness to Recommend

9 /10

What differentiates Salesforce CDP from other similar products?

- Better support & UI

What is your favorite aspect of this product?

- Easily Integration

What do you dislike most about this product?

Nothing as such till date

What recommendations would you give to someone considering this product?

- Best Lead mgmt tool

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Role: Information Technology
  • Industry: Manufacturing
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Jul 2022

Excellent product for integration of customer data

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Barnes' B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Pretty easy to utilize

Likeliness to Recommend

9 /10

What differentiates Salesforce CDP from other similar products?

For all of our client data, Salesforce has been a terrific platform to use, and it has helped us develop a trustworthy and reliable relationship with our customers on a completely new level. Salesforce CDP assists us in administering everything more effectively, from unified user profiles, privacy control, data integration service, type-ahead capability, and Estimated Analytics tool for relationship management scoring.

What is your favorite aspect of this product?

Through Salesforce CDP, anything in advertising can be represented. In addition, numerous functionalities, such the web based push and website channels, are particularly beneficial for raising conversion rates. The webinars are usually very well organized, and you constantly pick up new information and get considerable insight. Another appealing feature is that the solution already has the appropriate KPIs, marketing designs, and content recommendations for various eCommerce automation procedures.

What do you dislike most about this product?

Due to linguistic differences, we had some challenges integrating automated features. Since our app is not English-language-specific and the heart of the programming is, it focuses mostly on user preferences. Even if there are many built-in analyses, there are times when you need an unique viewpoint on your data and must construct or modify a report.

What recommendations would you give to someone considering this product?

The Salesforce CDP caught our attention while selecting a data tool. That's the one we must consider. We can connect with customers and categorize them according to their preferences with the aid of Salesforce CDP. We may test many iterations of our website to see which is most effective. Additionally, the fact that we don't need to transfer any data makes it simple to alter the designs of our website, which is another benefit of not importing any data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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