Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

Composite Score
8.3 /10
CX Score
8.5 /10
Category
Salesforce CDP
8.3 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 85

Real Time Capabilities

88

Dashboards, Analytics and Reporting

88

Data Security

88

CRM Integration

85

Data Aggregation

85

Data Enrichment

84

Omnichannel Integration

83

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Customization

87

Ease of Data Integration

87

Product Strategy and Rate of Improvement

86

Quality of Features

85

Usability and Intuitiveness

85

Availability and Quality of Training

84

Business Value Created

83

Ease of IT Administration

83

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Piper-Bjö E.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Keep customer data on line with Salesforce CDP.

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Now that Salesforce CDP is our all-encompassing solution, we utilize everything and anything. This helps us create real-time contextual audiences, enhance analytics, protect the privacy of user data, and enhance channel engagement and performance. It is also fairly simple to use and comprehend.

What is your favorite aspect of this product?

The support staff constantly assists us in understanding our findings if we have any queries, and they do it without raising a fuss. A higher consumer rate of exchange was what we were looking for to increase revenue. We launched a marketing campaign on our website's main page with the aid of the converter suite and website push notifications capabilities provided by Salesforce CDP.

What do you dislike most about this product?

Regrettably, Salesforce CDP does not provide any capabilities for bespoke statistics. There may be an issue in the panel that has to be fixed when we introduce a new API. Additionally, we've observed that occasionally push notifications still reach our clients' devices even when DND or silent hours are on.

What recommendations would you give to someone considering this product?

One of the greatest cross-channel campaign management platforms accessible right now is now without hesitation Salesforce CDP. It has so many characteristics that there is no place for criticism. You receive several bang for the buck with Salesforce CDP in addition to good value for your money. Just be careful to fully understand how to use every function so you don't overlook something.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Venkat N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Digestable dashboards, easy use to use

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Haven't evaluated other tools, based on good reviews on salesforce

What is your favorite aspect of this product?

easy to understand dashboards, ease of creating multiple reports

What do you dislike most about this product?

never came across any limitations on the features at the moment

What recommendations would you give to someone considering this product?

great tool. based on my usage i have no limitations

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Effective Service

Shyamal P.

  • Role: Sales Marketing
  • Industry: Chemicals
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Salesforce cdp one word - It's "Perfect"

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

It's easy to use, excess data wherever you are, business insight, sales analytics, improve sales process,

What is your favorite aspect of this product?

Using a series of solutions, you can achieve a single, actionable view of your customer built on the world's #1 customer platform

What do you dislike most about this product?

Nothing as such, will let you know if anything need to improve

What recommendations would you give to someone considering this product?

I suggest if you want to grow your business, want to improve sales process must go with salesforce cdp

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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