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What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Efficient Service
- Respectful
- Client Friendly Policies
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Data Security
Dashboards, Analytics and Reporting
CRM Integration
Data Aggregation
Omnichannel Integration
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Ease of Data Integration
Quality of Features
Ease of Customization
Product Strategy and Rate of Improvement
Business Value Created
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Ease of Implementation
Vendor Support
Salesforce CDP Reviews
![](https://cdn.softwarereviews.com/production/profile_image/1909339/original/1909339.jpg?1712175596)
Sarah S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Worth it if you have a SF admin!
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Potential for capability
What is your favorite aspect of this product?
Record keeping and integrations with other tools
What do you dislike most about this product?
Not easy to use or figure out for a common user
What recommendations would you give to someone considering this product?
Take the time to learn the features, it will be worth it :)
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Inspires Innovation
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