Reply.io

Reply

Composite Score

8.2 /10

CX Score

8.6 /10

39 Reviews Write a Review

Claim Software

What is Reply?

Sales engagement platform which automates email search, LinkedIn outreach, personal emails, SMS and WhatsApp messages, calls, and tasks. It eliminates routine work and let your sales team focus on what really matters - closing deals.

Company Details

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Awards & Recognition

Reply won the following awards in the Sales Engagement Platforms category

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3 Top Rated Capabilities

2 Top Rated Features

2024

5 Top Rated Capabilities

2 Top Rated Features

2023

2022 Data Quadrant Champion

2022

5 Top Rated Capabilities

4 Top Rated Features

2022

Reply Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Reply.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

2
Since last award

95 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 96%
Negotiation and Contract:: 88%
Conflict Resolution:: 92%
Strategy & Innovation:: 95%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Reply?

3% Negative

4% Neutral

93% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 79

E-Mail Integration

E-Mail Campaign Management

Sequence Workflow Action

Sales Analytics

Workflow Automation

Conversation Coaching

Virtual Sales Room

Internal Sales Collaboration

Omnichannel Campaign Management

Dialer Integration

Pipeline Management

Vendor Capability Ratings

Average 80

Business Value Created

Quality of Features

Vendor Support

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Breadth of Features

Availability and Quality of Training

Reply Reviews

Bala Kanyaka G.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Most helpful & supportive email marketing tool

Likeliness to Recommend

10 /10

What differentiates Reply from other similar products?

Reply has got more amazing app & platform integrations as compared to the other models. Campaign & account level triggers are more. it's helps in high personalization...

What is your favorite aspect of this product?

Data reporting 💗💗💗 I love how they show the data... and the dashboards

What do you dislike most about this product?

Nothinggg as of now!

What recommendations would you give to someone considering this product?

Whoever wants to run the cold email campaigns in their day-2-day lives. I would highly suggest & recommend reply. As I've tried and tested all other email marketing tools. REPLY is HIGHLYYYY RECOMMENDED.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kaustubh R.

Role: Student Academic
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Powerful tool

Likeliness to Recommend

4 /10

What differentiates Reply from other similar products?

Reply.io stands out with multichannel automation, AI-powered email writing, inbox warm-up, and strong CRM integrations. Its detailed analytics, lead scoring, and task automation help sales teams personalize outreach at scale, making it ideal for efficient, high-conversion B2B engagement.

What is your favorite aspect of this product?

My favorite aspect of Reply.io is its multichannel automation. The ability to seamlessly combine email, LinkedIn, calls, and SMS in one sequence makes outreach more effective and personalized, saving time while increasing the chances of engagement with leads.

What do you dislike most about this product?

What I dislike most about Reply.io is the learning curve associated with its numerous features and customization options. While powerful, it can be overwhelming for new users, especially those not familiar with sales automation tools, requiring some time to master.

What recommendations would you give to someone considering this product?

I’d recommend Reply.io for teams looking to automate and scale their outreach efforts across multiple channels. Start by mastering the core features like email automation and CRM integration, and gradually explore advanced tools like A/B testing and lead scoring to optimize campaigns.

Pros

Helps Innovate
Acts with Integrity
Over Delivered
Appreciates Incumbent Status

Jay S.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Automates prospecting outreach with ease

Likeliness to Recommend

9 /10

What differentiates Reply from other similar products?

Cost is preferable to other sales automation tools and functionality is better than finance prospecting tools

What is your favorite aspect of this product?

Ease of use after it is already implemented

What do you dislike most about this product?

Implementation took time

What recommendations would you give to someone considering this product?

Use Preview feature with manual outreach for customizable automated emails

Pros

Performance Enhancing
Enables Productivity
Over Delivered
Reliable

Cons

Vendor Friendly Policies
Less Effective Service
Less Fair

Reply

What is Reply?

Company Details

Need Assistance?

Awards & Recognition

2022 Data Quadrant Champion

Reply Ratings

87 Likeliness to Recommend

2 Since last award

95 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Reply?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

Sequence Workflow Action Allows users to create unique workflow action from outcome of calls and emails through automation to move prospect to another sequence.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Conversation Coaching Recordings can be ingested from traditional telephony systems or services such as WebEx, Teams or Zoom.

Virtual Sales Room A virtual environment allowing interaction with potential clients, simulate the sales process, and conduct meetings, presentations, or product demos remotely.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Reply Reviews

Bala Kanyaka G.

Most helpful & supportive email marketing tool

Likeliness to Recommend

Pros

Kaustubh R.

Powerful tool

Likeliness to Recommend

Pros

Jay S.

Automates prospecting outreach with ease

Likeliness to Recommend

Pros

Cons

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Outreach

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Feature Ratings

E-Mail Integration

E-Mail Campaign Management

Sequence Workflow Action

Sales Analytics

Workflow Automation

Conversation Coaching

Virtual Sales Room

Internal Sales Collaboration

Omnichannel Campaign Management

Dialer Integration

Pipeline Management

Vendor Capability Ratings

Business Value Created

Quality of Features

Vendor Support

Ease of Implementation

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of IT Administration

Ease of Data Integration

Ease of Customization

Breadth of Features

Availability and Quality of Training