Oracle

Oracle Unity Customer Data Platform

Composite Score

7.0 /10

CX Score

7.3 /10

20 Reviews Write a Review

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What is Oracle Unity Customer Data Platform?

Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform applies machine learning to prescribe the best next action within any existing business processes.

Company Details

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Awards & Recognition

Oracle Unity Customer Data Platform won the following awards in the Customer Intelligence category

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1 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

6 Top Rated Capabilities

7 Top Rated Features

2022

Oracle Unity Customer Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Unity Customer Data Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Unity Customer Data Platform?

10% Negative

0% Neutral

90% Positive

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Feature Ratings

Average 77

Audience Segmentation

Data Visualization

Predictive Analytics

API Framework

Real Time Workflow Automation

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

Anomaly Detection

Conversion Analysis

Customer Journey Modelling

Vendor Capability Ratings

Average 76

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Oracle Unity Customer Data Platform Reviews

Abdullah A.

Role: Information Technology
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Definitely industry leading platform to consider!

Likeliness to Recommend

7 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Initially it was a but tricky to onboard but later on it became goto platform!

What is your favorite aspect of this product?

Overall integration and implementation was much easier compared to competitors

What do you dislike most about this product?

Initial onboarding was tricky

What recommendations would you give to someone considering this product?

Organization looking for a reliable goto product mist definitely consider it

Pros

Efficient Service
Client Friendly Policies
Altruistic
Appreciates Incumbent Status

Cons

Less Caring
Less Reliable

Jitendra S.

Role: Consultant
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Easy to use, capable,flexible and scalable product

Likeliness to Recommend

9 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

1. Excellent Identity Resolution (Profile unification) process which is easy to configure 2. Intuitive audience segmentation. Even Business Users can create segments without any IT involvement 3. Industry Fit data models for Finance, B2B, B2C and Automotive Industry 4. Out of the box Industry fit data science models 5. Product for both Enterprise IT and Marketing Team

What is your favorite aspect of this product?

Oracle Unity CDP has the immense capability of getting the data from disparate sources and create a realtime unified profile

What do you dislike most about this product?

Customization in the product is bit challenging at times and vendor support is required to help the organization

What recommendations would you give to someone considering this product?

Oracle Unity CDP is an enterprise solution hence IT and Business team must work coherently. Organization must start with MVP use cases which drives the highest business value and define the success KPIs with the help of business strategy. Accordingly they should enable the IT team to get the right data in the CDP and activate the data to achieve the desired market objective.

Pros

Continually Improving Product
Reliable
Trustworthy
Unique Features

Gustavo O.

Role: Operations
Industry: Transportation
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Amazing program

Likeliness to Recommend

9 /10

What differentiates Oracle Unity Customer Data Platform from other similar products?

Very similar but better

What is your favorite aspect of this product?

Very easy to work with

What do you dislike most about this product?

Nothing at all

What recommendations would you give to someone considering this product?

Very people friendly program

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

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Oracle Unity Customer Data Platform

What is Oracle Unity Customer Data Platform?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Oracle Unity Customer Data Platform Ratings

81 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Oracle Unity Customer Data Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Oracle Unity Customer Data Platform Reviews

Abdullah A.

Definitely industry leading platform to consider!

Likeliness to Recommend

Pros

Cons

Jitendra S.

Easy to use, capable,flexible and scalable product

Likeliness to Recommend

Pros

Gustavo O.

Amazing program

Likeliness to Recommend

Pros

Most Popular Oracle Unity Customer Data Platform Comparisons

Google Analytics

Adobe Analytics

Semrush

HubSpot Sales Hub

Tableau CRM Analytics

SAP Analytics Cloud

1
Since last award

1
Since last award

Feature Ratings

Audience Segmentation

Data Visualization

Predictive Analytics

API Framework

Real Time Workflow Automation

Audience Demographics

Cross Channel Attribution Analysis

Metadata Management

Anomaly Detection

Conversion Analysis

Customer Journey Modelling

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of Implementation

Ease of Customization

Ease of Data Integration

Ease of IT Administration