Oracle

Oracle Marketing

Composite Score

8.4 /10

CX Score

8.7 /10

91 Reviews Write a Review

Claim Software

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details

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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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6 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

9 Top Rated Capabilities

8 Top Rated Features

2022

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

1% Negative

1% Neutral

98% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 88

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Data Segmentation

Marketing Operations Management

Multi Channel Integration

Mobile Marketing Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Breadth of Features

Availability and Quality of Training

Vendor Support

Oracle Marketing Reviews

Jose L.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Excellent tool that stores databases facilitating

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

better integrated and more complete marketing solution tool that is really available to be able to launch any multical marketing program and thus unify in an excellent way all the marketing signals of each potential client that is found and also of those clients already exist in a single view and thus have better possible results

What is your favorite aspect of this product?

I like this marketing tool because it allows in the best way and with excellent results the development and the most comfortable deployment of the applications that are connected in this tool as local environments or in the cloud, providing the necessary network connectivity and its characteristics of more advanced data to make the most of this excellent tool, developing databases that store and facilitate the handling of numerous amounts of information related to each other

What do you dislike most about this product?

I have nothing to dislike this tool, integrated which allows it to be one of the most complete marketing solutions available to launch excellently perfect marketing programs without any problem

What recommendations would you give to someone considering this product?

I recommend this tool since it is in charge of managing the database, as well as managing the largest storage, availability and scalability, which allows it to help a lot, to all the developers that I have concentrated on during the delivery of applications from high performance, it is one of the largest and most important software companies in the world and also one of the most expensive because they have created the bests with high performance

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Effective Service

Mario L.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

The integration for this one was custom and built

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

you have a complete vision of all trade processes, allowing you to plan and execute trade strategies. It allows to optimize the management of promotions, resource planning, contract management, etc. It manages to automate many of the trade processes.

What is your favorite aspect of this product?

The user interface changes frequently, so take a moment to familiarize yourself with the dashboard. The provided text editor is atrocious to use, it's very buggy

What do you dislike most about this product?

Personally, I find the software a bit complicated. There are many steps that need to be taken to do something that I think is unnecessary. Also the user interface is old

What recommendations would you give to someone considering this product?

I use it for email marketing so it's easy for me to make a newsletter. I get the option to directly paste my HTML code and the template is ready. If someone is not a programmer, they have the option to create the template using drag and drop options.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

ronald b.

Role: Finance
Industry: Finance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

Excellent integrated and most complete marketing s

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

This excellent marketing tool is the best and most complete integrated solution available that can launch unified and multi-channel marketing programs with all the marketing signals of the most potential customers and also current customers in a single view, the connectivity of the network the network and data characteristics to take full advantage of this tool allowing the development and deployment of applications that connect in local or cloud environments

What is your favorite aspect of this product?

I like this tool because it is the best and most integrated and complete marketing solution available to have the best multi-channel marketing programs and to be able to unify the best and all the marketing signals from the best leads and current customers in one view in one place, helping me generate greater return on digital marketing investments and thus be able to create customer loyalty through the best performance in real time during all critical campaign cycles

What do you dislike most about this product?

Everything that this tool offers us is effective and very useful demonstrating the marketing solution in order to launch programs and unify all the marketing signals from many potential clients and the other current clients in a single view so I do not dislike this tool at all

What recommendations would you give to someone considering this product?

I recommend this tool for facilitating the most integrated and complete marketing solution available in the best way, multi-channel marketing programs and unifying all marketing signals, the best potential and current customers, unifies and activates customer data by connecting with customers. behaviors, transactions and demographics of any customer across the entire experience, to make the interaction matter most to the individual, collect data from more places, empower marketers to make the most of their intuition

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Oracle Marketing

What is Oracle Marketing?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Oracle Marketing Ratings

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Oracle Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Oracle Marketing Reviews

Jose L.

Excellent tool that stores databases facilitating

Likeliness to Recommend

Pros

Mario L.

The integration for this one was custom and built

Likeliness to Recommend

Pros

ronald b.

Excellent integrated and most complete marketing s

Likeliness to Recommend

Pros

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Data Segmentation

Marketing Operations Management

Multi Channel Integration

Mobile Marketing Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Breadth of Features

Availability and Quality of Training

Vendor Support