Oracle

Oracle Marketing

Composite Score

8.5 /10

CX Score

8.8 /10

96 Reviews Write a Review

Claim Software

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details

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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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6 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

9 Top Rated Capabilities

8 Top Rated Features

2022

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Enables Productivity
Continually Improving Product
Reliable

Feature Ratings

Average 89

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Average 86

Ease of Implementation

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Quality of Features

Vendor Support

Oracle Marketing Reviews

Roberta G.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Ideal for digital marketing needs

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

I can now connect every customer interaction and experience with our business across multiple channels with Oracle Marketing Cloud. The level of marketing precision Oracle Marketing Cloud provides helps the company in building more genuine and memorable customer interactions

What is your favorite aspect of this product?

Customizing each channel, integrating datasets and analyzing campaign performance at each point in the customer relationship are my favorite aspects of the Oracle Marketing Cloud

What do you dislike most about this product?

Oracle should put AI and machine learning within reach without a lot of extra work or expertise on the customers' part to bring a higher level of automation to a set of tasks

What recommendations would you give to someone considering this product?

If you are planning to actively and consistently connect with your leads and prospects, Oracle Marketing Cloud sets you up to design effective marketing campaigns as well as to track their performance.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Haroe F.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

The best tool for multichannel marketing

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

Our company has benefited from Oracle's help in managing and carrying out sales pitches and lead management through active campaigns on an automated, secure, and tech-friendly. This tool is used to manage and solve customer marketing objectives. It performs admirably and makes managing and controlling your marketing efforts simple. Oracle's support for this is likewise excellent.

What is your favorite aspect of this product?

The function improves marketers' insights, allowing them to boost ROI by concentrating on website features that have the biggest effects on user experience. Oracle marketers may better understand Oracle experience, behavior, and traffic. Its layout and automation platform which is extremely useful from a marketing standpoint. Additionally, email is more effective for marketing communications with internal and external users. Layouts, email reports, and layouts are simple to create.

What do you dislike most about this product?

The marketing team would like certain features in this product. Thus we had to turn to some outside suppliers or consultants to create a unique solution. The price is high, but that is probably to be expected. Event-based trigger setup may not be as simple as with specific tools, and loading times may be faster.

What recommendations would you give to someone considering this product?

Through various technologies, Oracle Marketing Cloud enables us to recruit and reach the target audience. It is efficient, simple to use, and gets more information from the intended audience. The business provides high-quality services and stands behind the goods and labor it provides. We could provide more on pushes.

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

Rohit S.

Role: Consultant
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Recommend this product

Likeliness to Recommend

6 /10

What differentiates Oracle Marketing from other similar products?

Pricing tier

What is your favorite aspect of this product?

Extensive options

What do you dislike most about this product?

Difficult to integrate

What recommendations would you give to someone considering this product?

Improve scenario to integrate

Pros

Generous Negotitation
Includes Product Enhancements
Enables Productivity
Trustworthy

Cons

Less Respectful
Less Friendly Negotiation

Oracle Marketing

What is Oracle Marketing?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Oracle Marketing Ratings

87 Likeliness to Recommend

1 Since last award

95 Plan to Renew

2 Since last award

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love Oracle Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Oracle Marketing Reviews

Roberta G.

Ideal for digital marketing needs

Likeliness to Recommend

Pros

Haroe F.

The best tool for multichannel marketing

Likeliness to Recommend

Pros

Rohit S.

Recommend this product

Likeliness to Recommend

Pros

Cons

1
Since last award

2
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Advanced Data Segmentation

Marketing Workflow Management

Mobile Marketing Management

Marketing Operations Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Breadth of Features

Availability and Quality of Training

Quality of Features

Vendor Support