Optimizely Data Platform Logo
Optimizely Data Platform Logo
Optimizely, Inc.

Optimizely Data Platform

Composite Score
7.3 /10
CX Score
7.4 /10
Category
Optimizely Data Platform
7.3 /10

What is Optimizely Data Platform?

Align your entire brand around the customer experience​ and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution.​ Grow revenue with data-driven marketing using Optimizely Data Platform.

Company Details


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Awards & Recognition

Optimizely Data Platform won the following awards in the Customer Data Platform category

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Optimizely Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Data Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
83%
Negotiation and Contract:
64%
Conflict Resolution:
79%
Strategy & Innovation:
73%
Service Experience:
72%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Data Platform?

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0% Negative
19% Neutral
81% Positive

Pros

  • Reliable
  • Trustworthy
  • Helps Innovate
  • Enables Productivity

Cons

  • Under Delivered

Feature Ratings

Average 84

Behavioral Triggers

88

Data Enrichment

86

Real Time Capabilities

85

CRM Integration

85

Dashboards, Analytics and Reporting

84

Data Security

84

Omnichannel Integration

82

Data Aggregation

78

Vendor Capability Ratings

Average 82

Ease of Implementation

86

Business Value Created

85

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Availability and Quality of Training

82

Ease of Data Integration

80

Vendor Support

79

Breadth of Features

76

Optimizely Data Platform Reviews

Scott K.

  • Role: Information Technology
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Great value for the cost.

Likeliness to Recommend

8 /10

What differentiates Optimizely Data Platform from other similar products?

The ease of integration with your current company website was pretty good compared to other integrations.

What is your favorite aspect of this product?

The analytics suite provided in the tool is very nice.

What do you dislike most about this product?

The ability to easily plug in BI tools wasn't very good.

What recommendations would you give to someone considering this product?

Like all software purchases, make sure you have a clear business need before purchasing a tool like this.

Pros

  • Caring
  • Saves Time
  • Altruistic
  • Helps Innovate

Barnes' B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Great tool with great functionalities

Likeliness to Recommend

10 /10

What differentiates Optimizely Data Platform from other similar products?

By offering appropriateness across our whole customer experience, from nameless guests to devoted clients, Optimizely Data Platform is the active Customer Data Platform that assists us in realizing our digital potential. In order to provide the most appropriate user experience, boost customer trust, and raise profits, Optimizely works to organize our whole business around real-time client data.

What is your favorite aspect of this product?

I adore its User Interface and core feature toggling management. Newcomers can find it simple to use, and even the most experienced users find it to be highly adaptable. With excellent community and support, always ready to lend a hand and spark fresh optimization concepts. We now have additional chances for ongoing engagement with our consumers thanks to this software.

What do you dislike most about this product?

Straight away, the reporting is not as user-friendly, and I was unable to see anything unique that would account for the premium fee. It was challenging to test anything more complex than message and picture variants. The API requires a lot of debugging because there are no obvious error messages and little assistance available.

What recommendations would you give to someone considering this product?

Due to the fact that it is a B2B promotional tool with an incorporated cloud storage system, we advise utilizing it primarily as a plan to systematize e-commerce. The program allows for real-time user interaction, and it also provides attentive customer care that concentrates on assisting in the promotion of your brand.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jul 2022

Unique product with plenty of offerings

Likeliness to Recommend

7 /10

Pros

  • Inspires Innovation
  • Reliable
  • Performance Enhancing
  • Trustworthy

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