Optimizely Data Platform

What differentiates Optimizely Data Platform from other similar products?

It is a platform for disseminating material across numerous social media channels or outside websites, and it keeps tabs on user activity to gauge how well a campaign is performing. The process of sharing the content only requires one click. The platform's ability to calibrate bounce rates for each page can help the business and product teams improve each page specifically and the customer journey as a whole.

What is your favorite aspect of this product?

We can collaborate seamlessly among several teams of designers, engineers, and marketing managers due to the Optimizely DEP platform. It enables us to complete the tasks and expedite the creation procedure expeditiously. There is no lag between making changes and pushing them live; they are reflected immediately. Ability to archive previous campaigns so that we may easily refer back to what we've done. A user-friendly user interface makes it easy for new employees to pick up the platform quickly.

What do you dislike most about this product?

Effective implementation is challenging. Finding the parts needed to start going was difficult. The system has several expensive components, which didn't sit well with the executive teams. The experiment cannot be scheduled from several places. The Regex URL fields are not defined or clear enough. UX and UI are cumbersome and sticky.

What recommendations would you give to someone considering this product?

Option to launch a variety of information and embed it in our website's knowledge base. Far more flexible and agile content management platform than rivals. I find it incredibly appealing when email, personalization, intelligent search, commerce, and CMS are fully integrated. Moreover, the platform may be customized and used with a great deal of freedom. You can get in touch with the staff if there is a problem.

What differentiates Optimizely Data Platform from other similar products?

Along with a wide range of insights and testing options, the Optimizely platform solution provides strong content management features. The flexibility to integrate with either an old or new stack is fantastic. The reporting insights are highly detailed. This is a factor that improves the accuracy of predicting and retrospect management.

What is your favorite aspect of this product?

Utilizing the Avensia StoreFront Connector, we can make use of Retail Server's strong e-commerce connectivity to increase scalability, quality, and insights across channels. It is the greatest platform for content-specific tools, CMS customisation, and A/B testing that enables us to improve third-party experiences and optimise our digital journeys on owned channels.

What do you dislike most about this product?

We had some very bad flashing and latency difficulties. For more than nine months, the Optimizely team worked to assist us to resolve the issues. We eventually gave up, which was a major waste of time and money considering how much we were paying for this service.

What recommendations would you give to someone considering this product?

The implementation of experiments benefits from having someone with excellent front-end programming and JS skills because it greatly expands the product's potential. By removing features from the checkout page that are not necessary, I've seen savvy use of Optimizely improve revenue via cart checkout conversion by 15%. The experiment's setup was simple, requiring simply the availability of modest technical support.

What differentiates Optimizely Data Platform from other similar products?

It gave me a better understanding of the strategies our business uses to draw in new clients. I can alter templates to suit my requirements. While working on the template, the remainder of the team was able to cooperate as a whole. We can tell why a consumer left our platform, whether or not he added anything to his basket, and how long he was on it.

What is your favorite aspect of this product?

We can collaborate seamlessly among several teams of designers, engineers, and marketing managers because of the Optimizely DEP platform. It enables us to expeditiously complete the tasks and expedite the creation procedure. This platform makes it simple to set up A/B testing. We may tailor the user interface (UI) to each user, improve the lead funnel, and aim for higher conversion rates.

What do you dislike most about this product?

I'd also like to be able to divide the findings into audiences. For instance, I want to be able to view a distinct page of statistics for that if I'm running a different type of traffic to a website. Although it is new, the new goal-setting flow has some bugs as well. As time passes, hopefully, they iron out all the kinks.

What recommendations would you give to someone considering this product?

Anyone may begin exploring Optimizely since it is so simple to implement. You must invest in maintaining a testing backlog, test strategies, and recording the outcomes of each experiment if you want to extract the maximum value out of the product.