


Optimizely Content Marketing Platform

What is Optimizely Content Marketing Platform?
Optimizely's leading content marketing platform helps marketers plan, create, distribute, and measure the impact of content efforts to drive real business results. Optimizely CMP streamlines your team’s content operations while surfacing insights to optimize and measure performance-focused content marketing programs.
Company Details
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Get AssistanceOptimizely Content Marketing Platform Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 100%
- Negotiation and Contract:
- 100%
- Conflict Resolution:
- 100%
- Strategy & Innovation:
- 100%
- Service Experience:
- 100%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+100 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Content Marketing Platform?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Campaign Management
Editorial Calendar
Editorial Workflow
Personalization/Audience Targeting
DAM (Digital asset management) Integration
Advanced Video Management
Content Storage
Content Analytics
Content Curation / Library Controls
Content Creation
Content Optimization
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Optimizely Content Marketing Platform Reviews
Shams A.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2024
Empowering marketers with advanced analytics
Likeliness to Recommend
What differentiates Optimizely Content Marketing Platform from other similar products?
What I & my organisation believes is that Optimizely's Content Marketing Platform stands out for its variety features for social enterprises, including advanced capabilities, AI-driven content recommendations, and seamless integration with other marketing tools. For my organisation Oprimizely has a user-friendly interface and amazing analytics dashboard for me to understand and help my fellow marketers optimize content performance effectively. Optimizely offers extensive support and resources to help users if they are stuck with anything or to help them sort any issues that comes their way.
What is your favorite aspect of this product?
One of my favorite aspects of Optimizely is that about its powerful personalization capabilities, which allow marketers like us to tailor our content to specific audience segments, leading to higher engagement and conversion rates.
What do you dislike most about this product?
I beleive that Optimizely might be an expensive tool for some users as it can be relatively expensive compared to other content marketing platforms. And rest everything is good at Optimizely's end.
What recommendations would you give to someone considering this product?
I would suggest users considering to switch to optimizely is that to look after their needs and budget before taking a call, or maybe take a trial/demo of the tool before buying to check if it suits your needs and look after the resources and training of your team with the tool for a seamless workflow with Optimizely.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Arthur F.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
Easy and Basic Content Marketing Software
Likeliness to Recommend
What differentiates Optimizely Content Marketing Platform from other similar products?
The basic and easy to use interface allows beginners to create, implement, monitor, publish, and analyze the different content marketing related operation. It has an easy mechanism that is the best for all basic operations.
What is your favorite aspect of this product?
NewsCred is one of the simplest and basic software that allows you to run a variety of basic and even advanced operations with ease. Moreover, the integration functionalities allow you to be more advanced with simple steps.
What do you dislike most about this product?
The tools and mechanism have a lot of bugs and glitches. Cut and paste into CMP brings spacing issues and some unusual HTML that make processing quite difficult. It’s too basic and has limited features.
What recommendations would you give to someone considering this product?
If you are a beginner and want to run, create, and use a variety of content marketing tools and mechanism than newscred is the best option for you.
Pros
- Efficient Service
- Transparent
- Helps Innovate
- Reliable
Please tell us why you think this review should be flagged.

Maverick C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2022
A reliable and amazing software for marketing
Likeliness to Recommend
What differentiates Optimizely Content Marketing Platform from other similar products?
It is a perfect tool that can be employed in any company. The reason is that its underlying setup procedure is genuinely simple to perform. Advertisers can market their promotional content in practically all social platforms using Newscred. Its customer care service is extremely good since it offers customized consideration and is exceptionally vigilant. Moreover, the integration of Newscred with WordPress and Marketo is a very useful feature.
What is your favorite aspect of this product?
Newscred is a tool that is outstanding for growing completely applicable marketing content that permits experts to acquire ideal outcomes. Our company loves this tool since it has been extremely simple to execute all through our organization. Moreover, it was loved by our team so much because of its proficient process to operate job tasks.
What do you dislike most about this product?
One of the biggest disadvantages of this tool is that publications occasionally vanish for some unknown reasons. This is troublesome and very irritating because all the work done is lost within seconds. Moreover, you can’t recover your lost work. However, with respect to different other parts of this tool I can't say anything negative since it functions quite admirably.
What recommendations would you give to someone considering this product?
This platform is really helpful for publishing advertising campaigns constantly using different social networks. It is highly recommended to everyone.
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Saves Time
Please tell us why you think this review should be flagged.
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