Optimizely Content Marketing Platform Logo
Optimizely Content Marketing Platform Logo
Optimizely, Inc.

Optimizely Content Marketing Platform

Composite Score
7.8 /10
CX Score
8.1 /10
Category
Optimizely Content Marketing Platform
7.8 /10

What is Optimizely Content Marketing Platform?

Optimizely's leading content marketing platform helps marketers plan, create, distribute, and measure the impact of content efforts to drive real business results. Optimizely CMP streamlines your team’s content operations while surfacing insights to optimize and measure performance-focused content marketing programs.

Company Details


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Optimizely Content Marketing Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

87 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
100%
Negotiation and Contract:
100%
Conflict Resolution:
100%
Strategy & Innovation:
100%
Service Experience:
100%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Content Marketing Platform?

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0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 90

Content Campaign Management

100

Editorial Calendar

100

Editorial Workflow

100

Personalization/Audience Targeting

100

DAM (Digital asset management) Integration

100

Advanced Video Management

100

Content Storage

96

Content Analytics

96

Content Curation / Library Controls

96

Content Creation

93

Content Optimization

89

Vendor Capability Ratings

Average 87

Ease of Implementation

96

Quality of Features

94

Business Value Created

94

Breadth of Features

92

Usability and Intuitiveness

90

Product Strategy and Rate of Improvement

87

Ease of Customization

86

Ease of Data Integration

86

Ease of IT Administration

83

Availability and Quality of Training

75

Vendor Support

75

Optimizely Content Marketing Platform Reviews

Shams A.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2024

Empowering marketers with advanced analytics

Likeliness to Recommend

9 /10

What differentiates Optimizely Content Marketing Platform from other similar products?

What I & my organisation believes is that Optimizely's Content Marketing Platform stands out for its variety features for social enterprises, including advanced capabilities, AI-driven content recommendations, and seamless integration with other marketing tools. For my organisation Oprimizely has a user-friendly interface and amazing analytics dashboard for me to understand and help my fellow marketers optimize content performance effectively. Optimizely offers extensive support and resources to help users if they are stuck with anything or to help them sort any issues that comes their way.

What is your favorite aspect of this product?

One of my favorite aspects of Optimizely is that about its powerful personalization capabilities, which allow marketers like us to tailor our content to specific audience segments, leading to higher engagement and conversion rates.

What do you dislike most about this product?

I beleive that Optimizely might be an expensive tool for some users as it can be relatively expensive compared to other content marketing platforms. And rest everything is good at Optimizely's end.

What recommendations would you give to someone considering this product?

I would suggest users considering to switch to optimizely is that to look after their needs and budget before taking a call, or maybe take a trial/demo of the tool before buying to check if it suits your needs and look after the resources and training of your team with the tool for a seamless workflow with Optimizely.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Arthur F.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Easy and Basic Content Marketing Software

Likeliness to Recommend

8 /10

What differentiates Optimizely Content Marketing Platform from other similar products?

The basic and easy to use interface allows beginners to create, implement, monitor, publish, and analyze the different content marketing related operation. It has an easy mechanism that is the best for all basic operations.

What is your favorite aspect of this product?

NewsCred is one of the simplest and basic software that allows you to run a variety of basic and even advanced operations with ease. Moreover, the integration functionalities allow you to be more advanced with simple steps.

What do you dislike most about this product?

The tools and mechanism have a lot of bugs and glitches. Cut and paste into CMP brings spacing issues and some unusual HTML that make processing quite difficult. It’s too basic and has limited features.

What recommendations would you give to someone considering this product?

If you are a beginner and want to run, create, and use a variety of content marketing tools and mechanism than newscred is the best option for you.

Pros

  • Efficient Service
  • Transparent
  • Helps Innovate
  • Reliable

Maverick C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

A reliable and amazing software for marketing

Likeliness to Recommend

9 /10

What differentiates Optimizely Content Marketing Platform from other similar products?

It is a perfect tool that can be employed in any company. The reason is that its underlying setup procedure is genuinely simple to perform. Advertisers can market their promotional content in practically all social platforms using Newscred. Its customer care service is extremely good since it offers customized consideration and is exceptionally vigilant. Moreover, the integration of Newscred with WordPress and Marketo is a very useful feature.

What is your favorite aspect of this product?

Newscred is a tool that is outstanding for growing completely applicable marketing content that permits experts to acquire ideal outcomes. Our company loves this tool since it has been extremely simple to execute all through our organization. Moreover, it was loved by our team so much because of its proficient process to operate job tasks.

What do you dislike most about this product?

One of the biggest disadvantages of this tool is that publications occasionally vanish for some unknown reasons. This is troublesome and very irritating because all the work done is lost within seconds. Moreover, you can’t recover your lost work. However, with respect to different other parts of this tool I can't say anything negative since it functions quite admirably.

What recommendations would you give to someone considering this product?

This platform is really helpful for publishing advertising campaigns constantly using different social networks. It is highly recommended to everyone.

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Saves Time