What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
100 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lightweight Automation
Dashboard
Process Flows
Analytics and Reporting
Contextual Guidance
Help Screens
Content Creation
Content Management
Vendor Capability Ratings
Ease of Data Integration
Availability and Quality of Training
Ease of Implementation
Breadth of Features
Quality of Features
Ease of Customization
Vendor Support
Usability and Intuitiveness
Business Value Created
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Mixpanel Reviews
Francesca M.
- Role: C-Level
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2023
One of the best data analytics tools
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel is a complete solution for data analysis of your platform. It provides various reports (insights, funnels, retention, etc) that allow you to analyze in detail everything that happens in our applications. Its ease of use and reading allow it to be used by anyone in the company
What is your favorite aspect of this product?
The ease of integrating and adding new events and the ease of analyzing, querying and understanding the data shown
What do you dislike most about this product?
I haven't found any weaknesses within Mixpanel yet, the dashboard management could be improved but the Mixpanel team is always careful to release new improvements
What recommendations would you give to someone considering this product?
Mixpanel allows you to start using their solution for free, limiting the number of monitored events and users. I recommend approaching it this way, in order to be able to evaluate the correct functioning and satisfaction before proceeding with the purchase of the license
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Mykhailo G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Excellent reporting and website analysis
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
We now have a better understanding of the qualitative and quantitative performance of our web application and audience, thanks to MixPanel. The software produces accurate analytics and reports that show in-depth information about our website traffic and marketing-relevant statistics. It gives us access to data such as country, browser, device operating system, and much more. The information it gives us about each user is good.
What is your favorite aspect of this product?
The reports that MixPanel generates are quite good and detailed and show what our marketing team needs to devise new strategies. MixPanel is an intuitive and easy-to-use platform that has helped us measure and analyze the users that use our web application. These modules transit the most performance statistics, among other things. This site analysis tool is fantastic.
What do you dislike most about this product?
In terms of visuals, it does not have the most user-friendly interface and makes navigation difficult for less experienced users. If we talk about the functional, I have nothing to say; it is one of the best online analysis tools I have used.
What recommendations would you give to someone considering this product?
It has been useful for marketing, and we chose it because we needed to see how our website was performing and learn more about the users who visited it. When it comes to analyzing performance and traffic in online applications, MixPanel is the best option available; it's fast, simple to use, and produces high-quality data.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Michael S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
To understand how we communicate with consumers.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel helps facilitate improved communication and collaboration among your team members. You can target the audience and quickly build a segmentation. With the help of the funnel, you can automate campaigns and send notifications.
What is your favorite aspect of this product?
I like Mixpanel to categorize potential clients, create a comprehensive study of our business area and accurately assess the behavior and activities carried out by our clients. Having options to customize our workspace is always vital for greater comfort and productivity. Mixpanel allows us to customize the whiteboard and our workspace, making things much more comfortable. It is very important for consumers to participate and express their opinions. It gives us resources to categorize customers, classify their suggestions and preferences, and store all the information we need to do our job well.
What do you dislike most about this product?
Beginners who are not familiar with Mixpanel's capabilities and navigation procedure must put in a lot of effort and put up with a steep learning curve. When you are tracking very big amounts of data, Mixpanel performance can change, in particular.
What recommendations would you give to someone considering this product?
I suggest Mixpanel because it may help you analyze client interactions and cut down on the time it takes to analyse vast volumes of data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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