Meltwater

What differentiates Meltwater from other similar products?

By consolidating all of our public relations and social media activities into one location, we are better able to analyze and contrast different approaches based on consistent data. It gives us new information and resources that our team didn't have previously. The simplicity of the platform, particularly when it comes to posting, has allowed me, as a solo social media manager, to devote more time and energy to other aspects of my work and to long-term planning.

What is your favorite aspect of this product?

I found this tool very helpful because it allowed me to identify and understand the messages that both major social actors and the general public were sharing on news pages and social media regarding the election and, more specifically, about any events that might violate the rules and regulations set up for a democratic election and result in fraud. Additionally, Meltwater assisted in the detection of suspicious profiles and accounts that attempted to smear and undermine the credibility of the election results.

What do you dislike most about this product?

In my opinion, Meltwater isn't always easy to navigate, and it requires a fair amount of time to master the basics. I still don't really get it and am not making the most of it, even after a year of using it. But that's not always a negative thing; in fact, it's a really effective weapon. While the customer service team has been great during setup (for example, with the automatic mailings), they are notoriously sluggish to react, even during emergencies.

What recommendations would you give to someone considering this product?

To stay abreast of industry talk and brand influencers, use Meltwater Explore, a component of the Meltwater Media Intelligence Platform. While it's fascinating to hear what people are saying about your brand, I've found that keeping an eye on the competitors helps me spot market trends. As someone who creates content, I have found that watching stuff on Meltwater Explore really sparks my creativity.

What differentiates Meltwater from other similar products?

This program has everything that is needed to help any type of brand or company to take better control of marketing in the cloud, Meltwater was created with the objective of supporting its users to visualize the area and trends of your public to be noticed much more than other companies, that is to say that this program increases and strengthens the strategies to be more striking in the multiple web pages, thanks to the help of this program it is evident that the flow of commercial events and business with the most potentials, this was possible because Meltwater functions are at hand to personalize digital campaigns on social networks.

What is your favorite aspect of this product?

Since we have this program we can visualize the work methodology that is applied to study our market in detail and the sensations that move the mass of clients, Meltwater is prepared to analyze these states and manage the contact tools with clients that we have in the web, it is possible to increase the interaction with each one of them through an intuitive and dynamic marketing campaign where our clients feel comfortable knowing all our information that will be useful to them that each negotiation, I really like Meltwater for this program strengthens My social networks such as Facebook to personalize the interaction process.

What do you dislike most about this product?

One of the negative points that this program manifests is by far the customer service department, it leaves much to be desired, we have felt cheated in each of the automatic responses that your system presents, it is a nuisance when we want to cover any doubt about this program and this aspect of the program is not an immediate solution, this is something that should be corrected as soon as possible.

What recommendations would you give to someone considering this product?

Meltwater is a program that I never tire of recommending, since this software educates each of its users to have a better projection of social networks to get much closer to each of its clients, this program is versatile to customize in each one of the processes where it seeks to analyze the behavior of my clients in the company's social networks, I recommend it because thanks to these procedures it is possible to increase the flow of clients.

What differentiates Meltwater from other similar products?

extremely beneficial for social listening and sentiment analysis

What is your favorite aspect of this product?

Sentiment analysis reports and general data visualization is appealing

What do you dislike most about this product?

back and forth and hard to understand at first

What recommendations would you give to someone considering this product?

Go for it with proper research of your expectations vs. the services