Meltwater

What differentiates Meltwater from other similar products?

This program has everything that is needed to help any type of brand or company to take better control of marketing in the cloud, Meltwater was created with the objective of supporting its users to visualize the area and trends of your public to be noticed much more than other companies, that is to say that this program increases and strengthens the strategies to be more striking in the multiple web pages, thanks to the help of this program it is evident that the flow of commercial events and business with the most potentials, this was possible because Meltwater functions are at hand to personalize digital campaigns on social networks.

What is your favorite aspect of this product?

Since we have this program we can visualize the work methodology that is applied to study our market in detail and the sensations that move the mass of clients, Meltwater is prepared to analyze these states and manage the contact tools with clients that we have in the web, it is possible to increase the interaction with each one of them through an intuitive and dynamic marketing campaign where our clients feel comfortable knowing all our information that will be useful to them that each negotiation, I really like Meltwater for this program strengthens My social networks such as Facebook to personalize the interaction process.

What do you dislike most about this product?

One of the negative points that this program manifests is by far the customer service department, it leaves much to be desired, we have felt cheated in each of the automatic responses that your system presents, it is a nuisance when we want to cover any doubt about this program and this aspect of the program is not an immediate solution, this is something that should be corrected as soon as possible.

What recommendations would you give to someone considering this product?

Meltwater is a program that I never tire of recommending, since this software educates each of its users to have a better projection of social networks to get much closer to each of its clients, this program is versatile to customize in each one of the processes where it seeks to analyze the behavior of my clients in the company's social networks, I recommend it because thanks to these procedures it is possible to increase the flow of clients.

What differentiates Meltwater from other similar products?

extremely beneficial for social listening and sentiment analysis

What is your favorite aspect of this product?

Sentiment analysis reports and general data visualization is appealing

What do you dislike most about this product?

back and forth and hard to understand at first

What recommendations would you give to someone considering this product?

Go for it with proper research of your expectations vs. the services

What differentiates Meltwater from other similar products?

We can work as a marketing group through the software created by Meltwater, its tools seem very intuitive and it does almost everything we want it to do, it is worth mentioning that at the beginning the account configuration was not easy and it took us some time to do it, then when we understood it well we got an excellent analysis for the management team and complementing the productivity of our agents.

What is your favorite aspect of this product?

It is an excellent software that analyzes and studies digital media and keeps an eye on social media. It is very easy due to the tracking it does on media and social coverage plus it is very fluid and modern. i have been able to update many agents in a maximum of 2 days.

What do you dislike most about this product?

They should create a support system or a specialized customer service to the introduction of the program due to the level of complexity in its learning curve which generates delay in the staff in addition to problems such as languages/news that had nothing to do with our sector. In addition to additional prices for each new tool that can be very helpful for us has as always and additional cost.

What recommendations would you give to someone considering this product?

Meltwater can be recommended for large management companies that can afford its license, because it is a great platform with interface, but the cost is somewhat high, but we are satisfied with the quality of service and ease of use, so there is no real need to change us for another software for the fact that we do a quality marketing management.