MailerLite Customer Reviews 2024

MailerLite

Composite Score

8.9 /10

CX Score

9.2 /10

60 Reviews Write a Review

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What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

6 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Gold Medalist

2023

9 Top Rated Capabilities

12 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative

4% Neutral

92% Positive

Pros

Reliable
Helps Innovate
Continually Improving Product
Performance Enhancing

Feature Ratings

Average 86

Email Delivery

Auto-Responders

Segmentation

Dynamic Content

Email Templates

A/B Testing

Campaign Management

Contact Database

Mobile Optimized

Content Authoring

Text Messaging

Vendor Capability Ratings

Average 85

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Quality of Features

Ease of Customization

Usability and Intuitiveness

Business Value Created

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

MailerLite Reviews

Greg W.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Impressive workflow templates automate many tasks

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

The library of templates makes it easy to create professional, stunning emails without coding that we can easily customize to fit our brand, add products, include dynamic discount codes, and save for our next campaign.

What is your favorite aspect of this product?

Segmented targeting that can be used both for campaigns and automations across all the channels MailerLite caters for. It triggers transactional and automated emails super fast.

What do you dislike most about this product?

The tool should include a lightweight customer relationship management system with contact profiles that include email engagement data.

What recommendations would you give to someone considering this product?

The marketing automation provided by MailerLite will let you automate tasks, emails, workflows, lead generation, and lead nurturing. Automation workflows are easy to design with the drag and drop builder.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Maurice H.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Easy to use and a great product!

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Not only is MailerLite easy to setup and use, it also is very complete with its features. Setting up your first campaign and designing a good email template, everything is a few clicks away and looks very professional.

What is your favorite aspect of this product?

The ease of use and the possibility to start quickly.

What do you dislike most about this product?

Nothing much. Mailerlite is pretty complete.

What recommendations would you give to someone considering this product?

Because the free version of MailerLite pretty much has all the features that you need in mailing software, you can check it out for a few months and see if it fits your business needs. Also, the pricing is very interesting, so after you hit your limits in MailerLite, switching to a paid version is no big step.

Pros

Continually Improving Product
Performance Enhancing
Caring
Respectful

Amit D.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Nice tool to start email marketing for businesses

Likeliness to Recommend

7 /10

What differentiates MailerLite from other similar products?

User experience

What is your favorite aspect of this product?

Workflows and template creations

What do you dislike most about this product?

Limited email marketing capabilities

What recommendations would you give to someone considering this product?

It's a nice tool to start email marketing journey

Pros

Respectful
Helps Innovate
Continually Improving Product
Reliable

MailerLite

What is MailerLite?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2022 Emotional Footprint Champion

MailerLite Ratings

87 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love MailerLite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Email Templates The ability to create and curate email templates based off of approved brand standards.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Text Messaging The capability to send messages by SMS in addition to email.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

MailerLite Reviews

Greg W.

Impressive workflow templates automate many tasks

Likeliness to Recommend

Pros

Maurice H.

Easy to use and a great product!

Likeliness to Recommend

Pros

Amit D.

Nice tool to start email marketing for businesses

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Auto-Responders

Segmentation

Dynamic Content

Email Templates

A/B Testing

Campaign Management

Contact Database

Mobile Optimized

Content Authoring

Text Messaging

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Ease of IT Administration

Quality of Features

Ease of Customization

Usability and Intuitiveness

Business Value Created

Breadth of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support