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MailerLite Logo Award Winner Product Badge
MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.2 /10
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Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

4% Negative
4% Neutral
92% Positive

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Segmentation

88

Dynamic Content

88

Email Templates

87

A/B Testing

87

Campaign Management

86

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Ease of Data Integration

87

Ease of IT Administration

86

Quality of Features

86

Ease of Customization

86

Usability and Intuitiveness

86

Business Value Created

85

Breadth of Features

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Mwambi F.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

Useful Approach for Communications efficiency

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite allows the right messaging, which helps in controlling the marketing challenges

What is your favorite aspect of this product?

MailerLite has the basic way of emailing, which helps in making the communications streams efficient.

What do you dislike most about this product?

MailerLite has the direct way of marketing and this strengthens the basics of coordination

What recommendations would you give to someone considering this product?

MailerLite is a satisfactory approach in making right business decisions.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Effective Service

Daniel C.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

MailerLite, essential email marketing software

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

For email marketing and prospecting, we have found that MailerLite meets all of our requirements. It provides excellent templates for drafting professional-looking emails. They have an excellent email delivery rate and a helpful, experienced customer service team. We were able to easily integrate this service with Zapier, and the cost of sending mass emails was manageable.

What is your favorite aspect of this product?

When it comes to sending out promotional emails, MailerLite is a breeze to use. A polished marketing email is on the horizon, whether you start from scratch or adapt an existing design. MailerLite is an inexpensive and dependable email marketing platform. It's simple to send out mass emails that feel individual. We can choose from a variety of available templates to build aesthetically pleasing emails.

What do you dislike most about this product?

Despite Mailer Lite's obvious strengths as a beginner-friendly marketing tool, it does have some restrictions once you've built up some experience and confidence. The user's potential for originality and personalization is constrained by the block structure, which essentially amounts to a copy-and-paste approach to constructing an email.

What recommendations would you give to someone considering this product?

With Mailer Lite, we can reach not just our current clientele, but also anyone who might become one in the future. Now that we can tailor our marketing emails to the precise audience we're reaching out to, we can be more effective. Unlike competing services, MailChimp doesn't limit the quantity of emails you can send each month.

Pros

  • Enables Productivity
  • Efficient Service
  • Saves Time
  • Client's Interest First

Hafiz B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

All in one powerful but easy-to-learn tool

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

The bulk scheduling feature lets us send emails at a specific date/time, ensuring that these emails reach prospects when they’re most likely to respond. It also supports split test multiple variations of our email and see which one has the most engagement.

What is your favorite aspect of this product?

We use analytics reports to gauge the effectiveness of our sales emails and campaigns. Most of the time we prefer creatin our email marketing campaign using the built-in email templates.

What do you dislike most about this product?

Show recipients follow-ups in the same thread as the first email to provide better context.

What recommendations would you give to someone considering this product?

Leverage automatic email personalization, analyze key email metrics, schedule emails to go out at optimal times, and do so much more right from this tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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