LITMUS LLC

Litmus

Composite Score

8.6 /10

CX Score

8.9 /10

43 Reviews Write a Review

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What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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2024 Data Quadrant Gold Medalist

2024

11 Top Rated Capabilities

13 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

2
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

100

Service Experience

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Emotional Footprint Overview

Product Experience:: 99%
Negotiation and Contract:: 98%
Conflict Resolution:: 98%
Strategy & Innovation:: 96%
Service Experience:: 100%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

Feature Ratings

Average 89

Segmentation

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Content Authoring

Dynamic Content

Surveys and Polling

Mobile Optimized

Campaign Management

Basic Reporting and Analytics

Vendor Capability Ratings

Average 88

Availability and Quality of Training

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support

Litmus Reviews

Kathoki M.

Role: Vendor Management
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2023

A Great Software For Email Marketing

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

What makes Litmus a great tool is the ease of setting up an email marketing campaign. It makes email email tracking easy too

What is your favorite aspect of this product?

Handling online campaigns is easy with Litmus It makes strategizing and planning an email campaign easy It's affordable

What do you dislike most about this product?

It has been amazing and no issues

What recommendations would you give to someone considering this product?

I recommend Litmus for email marketing. It's affordable and easily manageable

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Arti V.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Powerful but Complex – High Costs

Likeliness to Recommend

10 /10

What differentiates Litmus from other similar products?

Litmus provides more extensive compatibility testing, and elp predict inbox placement.

What is your favorite aspect of this product?

Track read time, print rate, and forward rate, going beyond basic open and click rates. and allow teams to review, comment, and approve emails in real time, eliminating back-and-forth.

What do you dislike most about this product?

you can’t interact with dynamic or interactive elements like accordions or AMP emails. and Litmus doesn’t provide detailed inbox placement reports or blacklist monitoring.

What recommendations would you give to someone considering this product?

complex email campaigns across multiple email clients. and reducing back-and-forth between designers, marketers, and developers.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Pradeep J.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

Essential for Email Testing, but Could Benefit fro

Likeliness to Recommend

9 /10

What differentiates Litmus from other similar products?

Litmus stands out for its robust email testing and preview capabilities, allowing users to see how their emails render across multiple devices and email clients before sending. Its comprehensive analytics and detailed reporting also set it apart, helping marketers optimize their campaigns with precise data. Additionally, Litmus' focus on collaboration and workflow management makes it an ideal tool for teams working on email marketing at scale.

What is your favorite aspect of this product?

My favorite aspect of Litmus is its powerful email preview and testing features. It allows you to check how your emails look across a wide range of devices and email clients, ensuring a consistent and professional appearance for every recipient. This level of detail helps prevent errors and ensures a smoother, more effective campaign.

What do you dislike most about this product?

What I dislike most about Litmus is its pricing structure, which can be quite expensive, especially for smaller teams or businesses with limited budgets. While the features are robust, the cost may be a barrier for those who only need basic email testing and analytics, making it less accessible for some users.

What recommendations would you give to someone considering this product?

I’d recommend Litmus to businesses that prioritize high-quality, professional email marketing and need advanced testing and analytics. It’s especially valuable for teams managing large-scale campaigns across multiple devices and email clients. However, if you’re a smaller business or just getting started with email marketing, it might be worth exploring more budget-friendly alternatives before committing to Litmus.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Unique Features

Litmus

What is Litmus?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

Litmus Ratings

90 Likeliness to Recommend

2 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Litmus?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Kathoki M.

A Great Software For Email Marketing

Likeliness to Recommend

Pros

Arti V.

Powerful but Complex – High Costs

Likeliness to Recommend

Pros

Pradeep J.

Essential for Email Testing, but Could Benefit fro

Likeliness to Recommend

Pros

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2
Since last award

Feature Ratings

Segmentation

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Content Authoring

Dynamic Content

Surveys and Polling

Mobile Optimized

Campaign Management

Basic Reporting and Analytics

Vendor Capability Ratings

Availability and Quality of Training

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Vendor Support