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Kochava Logo
Kochava

Kochava

Composite Score
7.2 /10
CX Score
7.6 /10
Category
Kochava
7.2 /10

What is Kochava?

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

Company Details


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Awards & Recognition

Kochava won the following awards in the Product Analytics category

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Kochava Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Kochava.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

93 Plan to Renew

69 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kochava?

9% Negative
4% Neutral
87% Positive

Pros

  • Generous Negotitation
  • Altruistic
  • Trustworthy
  • Effective Service

Feature Ratings

Average 68

Conversion Analysis

75

Data Integrity

74

Audience Segmentation

73

Device and Browser Analytics

72

Data Management

71

Marketing Analytics

70

Data Warehousing

69

Analytics and Reporting

69

API Framework

68

Mobile Functionality

66

Data Analysis and Survey Function

64

Vendor Capability Ratings

Average 69

Usability and Intuitiveness

75

Vendor Support

75

Ease of Data Integration

75

Ease of Implementation

74

Ease of IT Administration

71

Quality of Features

68

Business Value Created

67

Breadth of Features

67

Availability and Quality of Training

67

Ease of Customization

66

Product Strategy and Rate of Improvement

60

Kochava Reviews

Kusum B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

" Fabulous Product and great features "

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

It offers configurable support across various devices and platforms including, mobile , web , CTV , desktop etc.

What is your favorite aspect of this product?

It has deep linking feature which helps in enhancing user experience by directing user to the specific content which improves engagement.

What do you dislike most about this product?

There is no such dislike about the product.

What recommendations would you give to someone considering this product?

I recommend this product to the users or company who deal with mobile app marketing. This product is really good in tracking all the details regarding mobile apps and optimising the data as per your need.

Pros

  • Reliable
  • Efficient Service
  • Transparent
  • Continually Improving Product

Ishita N.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Apr 2024

Easy to use

Likeliness to Recommend

8 /10

What differentiates Kochava from other similar products?

It is quite updated and relevant

What is your favorite aspect of this product?

It's usability

What do you dislike most about this product?

Not much to dislike right now

What recommendations would you give to someone considering this product?

That you should give it a try

Pros

  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation
  • Saves Time

Aman V.

  • Role: Operations
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Comprehensive Mobile App Analytics

Likeliness to Recommend

10 /10

What differentiates Kochava from other similar products?

Kochava stands out from other similar products in the mobile app analytics and attribution space due to several key differentiators Unified Platform, Fraud Prevention, Granular Data Attribution, Customizable Reporting,

What is your favorite aspect of this product?

My favorite aspect of Kochava is its robust fraud prevention capabilities. In the ever-evolving landscape of mobile marketing, ensuring the accuracy and reliability of attribution data is paramount. Kochava's advanced fraud detection mechanisms, powered by machine learning algorithms and real-time data analysis, help marketers identify and mitigate fraudulent activities effectively.

What do you dislike most about this product?

While Kochava offers a comprehensive suite of features for mobile app analytics and attribution, one aspect that could be improved is the complexity of its user interface. For new users, navigating through the platform and setting up campaigns may require some time and effort to fully grasp.

What recommendations would you give to someone considering this product?

Understand Your Needs: Before diving into Kochava, clearly define your goals, KPIs, and specific requirements for mobile app analytics and attribution. This will help you leverage the platform's features effectively and maximize its value for your business. Explore Training Resources: Take advantage of Kochava's training resources, including documentation, tutorials, and support channels. Investing time in learning the platform's capabilities and best practices will empower you to use it more effectively and efficiently.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Effective Service

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