
What is Keap?
Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceKeap Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Keap.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
1
Since last award
96 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Keap?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead and Contact Categorization
Lead Distribution
Lead Generation
Interaction Planning
Omni-Channel Communication Tracking
Analytics and Reporting
Lead Scoring
Prospect Tracking
Data Ingestion and Interoperability
Mobile
Vendor Capability Ratings
Quality of Features
Vendor Support
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Breadth of Features
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Also Featured in...
Keap Reviews
Dmytro V.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Customer relationship management
Likeliness to Recommend
What differentiates Keap from other similar products?
We have decided to use Keap for managing all of our sales and marketing operations because of its reliability and the ability to automate time-consuming tasks. Overall, we have found that using this CRM has been a pleasant experience because it speeds up, simplifies and improves the quality of any work involving audience segmentation, communication management or marketing automation.
What is your favorite aspect of this product?
Keap's online CRM functionality was the first thing that piqued my interest. My company uses it because it provides all the functions we need to maintain our customer databases and perform certain marketing tasks. Email marketing, email templates, internal forms, lead creation, campaign automation and much more are possible with its marketing features. Keap can integrate with other tools and already has a wide range of CRM and general marketing features. We immediately realized that it was the right software for us because it has everything we need, works smoothly and is reasonably priced.
What do you dislike most about this product?
The main drawback of this software is the time and effort required to master all of its CRM and marketing functions.
What recommendations would you give to someone considering this product?
Keap has been instrumental in our efforts to maintain strong ties with customers by making it easy to organize a comprehensive customer database and implement targeted marketing strategies, especially via email. I would recommend this robust online CRM anytime for its speed, reliability and ease of use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Brendan C.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
One of the best lead management platform.
Likeliness to Recommend
What differentiates Keap from other similar products?
Keap is really easy to use and has all the features that most sales teams or sales rep teams need to manage leads, reach out to leads, and track the leads in one safe and easy-to-use platform.
What is your favorite aspect of this product?
My best features on the product are the ability to do outreach on leads and be able to track the leads and activities in the platform and be able to integrate the platform with another platform.
What do you dislike most about this product?
There is nothing I dislike about the product so far.
What recommendations would you give to someone considering this product?
I would recommend anyone that is looking to get the system to look into it and see if it would solve the problems they might have.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Carlos P.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Dec 2022
It's a game changer for time-saving entrepreneurs
Likeliness to Recommend
What differentiates Keap from other similar products?
It's easy to use, the marketing automation is top-notch, and the lead scoring allows us to score our prospects. It also integrates with Wistia, which is great for video tracking. Keap is relatively easy to use and is fairly reasonably priced. Customer service is easy to contact.
What is your favorite aspect of this product?
It is a very organized software in creating an inbox and marketing events, deliverability and email server reputation seem good. Keap became much easier to use as we learned the right ways to do things from tag naming conventions, the right ways to use targets, campaign links, embeddable forms, which can trigger tags, which can trigger sequences.
What do you dislike most about this product?
The new email format looks great, but is extremely limited in how much you can customize, compared to their format, customer support is always a bit slow, but when it does attend it fixes. The search is a bit clunky. It's great if you're looking for name, phone number or email address, but to search for anything else, like custom fields, you have to go to a separate page and find that field.
What recommendations would you give to someone considering this product?
Well established online CRM platform with marketing tools I used Keap to manage customer database. I did email marketing, lead generation, internal forms, email templates and automated campaigns and more. Customer support was very helpful for all staff when they joined. Not only for staff but also for management; they provided timely support. Recommend Keap CRM for any business going forward without hesitation. At first it will be difficult to adopt a new system. but when it comes to Keap, it helps you get there without any problem.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Inspires Innovation
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
