Insightly CRM Logo
Insightly CRM Logo
Insightly , Inc.

Insightly CRM

Composite Score
7.8 /10
CX Score
8.2 /10
Insightly CRM
7.8 /10

What is Insightly CRM?

We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

Company Details


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Insightly CRM Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Insightly CRM?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 80

Lead and Contact Categorization

92

Analytics and Reporting

88

Data Ingestion and Interoperability

84

Omni-Channel Communication Tracking

83

Lead Scoring

83

Lead Generation

79

Lead Distribution

79

Mobile

72

Prospect Tracking

69

Interaction Planning

69

Vendor Capability Ratings

Average 85

Ease of Data Integration

91

Breadth of Features

89

Ease of Implementation

88

Ease of Customization

88

Product Strategy and Rate of Improvement

86

Ease of IT Administration

85

Quality of Features

84

Availability and Quality of Training

83

Business Value Created

82

Usability and Intuitiveness

80

Vendor Support

75

Insightly CRM Reviews

Justin G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Perfect for busy sales manager and client outreach

Likeliness to Recommend

8 /10

What differentiates Insightly CRM from other similar products?

Insightly has been helpful in helping us market to and manage our database of prospective students. Because using Insightly, we are now able to advertise to a larger pool of qualified individuals than ever before and to conduct our recruitment efforts more efficiently than ever. Thanks to Insightly, we've been able to network with current staff members to get in touch with prospective students and teachers.

What is your favorite aspect of this product?

For companies with a more conventional approach to sales, Insightly can be an invaluable marketing tool. It was probably too polished for our needs in an industry that relies so heavily on personal interaction to have been designed for a college admissions office. Although our institution has over 50 workers, only 7 used Insightly because of its narrow focus on admissions and marketing. However, Insightly would be highly valuable in a larger organization.

What do you dislike most about this product?

Strategic scheduling of follow-up emails allows for the seamless integration of feedback from several sources. The ability to receive confirmation that an email has been sent, regardless of who actually sent it.

What recommendations would you give to someone considering this product?

Since Insightly helped us to personalize messages and plan mailings without the participation of each staff member, we were able to spend less effort on outreach overall. Since the messages were tailored to each individual and distributed at irregular times, no one would suspect that they were pre-recorded.

Pros

  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Rose H.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Insightly developed to enhance our feeds

Likeliness to Recommend

9 /10

What differentiates Insightly CRM from other similar products?

Insightly is how I keep track of all the initiatives we have in the works right now. The management of our company's 5,000+ open positions is a major challenge. Insightly makes it easy for us to keep track of all the moving parts, which would otherwise be difficult to do in a secure manner given the project's multi-stage nature.

What is your favorite aspect of this product?

In my experience using Insightly, I haven't run into any serious issues. We used to utilize a strange CRM that was built out of sheets and required us to constantly switch between windows. Using Insightly, we can have all of our data in one place, neatly organized in custom fields. In my opinion, the project page may benefit from more fields in which to provide pertinent data.

What do you dislike most about this product?

In most cases, the newly opened Org or Project tab doesn't take up more than half of my screen following a search. I can't figure out how to make the page larger. For some reason, the columns on the Relate and Activity tabs don't remember my saved column width. Every time I use it, I have to resize it.

What recommendations would you give to someone considering this product?

As was previously said, Insightly is a fantastic customer relationship management system designed for use by businesses who wish to efficiently arrange their tasks. Two years ago, we made the switch to Insightly and now we can monitor the status of all of our projects, view their schedules, and generate fresh reports.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Efficient Service
  • Inspires Innovation

Vinay P.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Amazing CRM for

Likeliness to Recommend

10 /10

What differentiates Insightly CRM from other similar products?

As a result of my position, I am not able to solve any difficulties within CRM. Insightly is a project management application that I use on a daily basis. When it comes to budgeting, my company's account managers have noted that since utilizing Insightly, they are able to focus on more specifics than they were able to with our prior CRM software. As a result of the pandemic, it has proven to be one of the most effective tools for my business. It's a great way to keep track of your consumers and connect with them.

What is your favorite aspect of this product?

A fantastic innovation, indeed! Our sales skyrocketed as a result. The company's customer service is outstanding. It's a great tool for building and maintaining connections with clients. As a result, we are able to provide better advice by involving stakeholders and have greater learning experiences as a result of this technology. A user-friendly layout with numerous options for navigating to the many functions is available on the site. It's most effective for Google's brains. If we're traveling, we'll utilize the Insightly mobile app, which is typically compatible with iOS. You may also upload meeting recordings!

What do you dislike most about this product?

There is no aesthetic appeal to the project layout, unlike comparable project management platforms such as Trello. Additionally, I wish the design was more current. Syncing your email account (we use Gsuite) with Insightly is possible, however, we decided against it because the email address it syncs to doesn't seem very professional.

What recommendations would you give to someone considering this product?

Despite the fact that Insightly CRM is one of the best products in its category, it may not be the best choice for small businesses due to its high price and limited features. It is possible to place small, medium, and big enterprises in an acceptable opinion within the digital market using the powerful reporting and analytical engine of this platform While observing the effectiveness of the campaigns, which indicate what works and what doesn't, the knowledge, advertising, and campaigns may accomplish their goals.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Unique Features