What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Easy to use and integrate!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

User friendly and sales reps enjoy the visuals

What is your favorite aspect of this product?

Being able to track interactions

What do you dislike most about this product?

The integration between Salesforce isn't that great.

What recommendations would you give to someone considering this product?

Pay extra to have a Hubspot consultant assist with deployment

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Cons

  • Slower Product Innovation
  • Leverages Incumbent Status

Ankita S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Opens you for automation based on user centricity

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The implementation of the knowledge that academy teaches into software solutions

What is your favorite aspect of this product?

Dynamic content

What do you dislike most about this product?

Reporting doesn't match

What recommendations would you give to someone considering this product?

Go for it

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Pankaj Singh S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Easy UI, unique smart features makes a difference

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use marketing tools like Landing pages, Smart CTA, and Smart form are very helpful to execute the campaigns.

What is your favorite aspect of this product?

Smart features like forms, CTAs, and smart content.

What do you dislike most about this product?

Reporting a little. expect more from it.

What recommendations would you give to someone considering this product?

If your marketing team is small and you wanna execute your marketing campaign in-house, go for it.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

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