What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Mason Y.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Fantastic Product for Tracking Metrics

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The usability and integration to Salesforce was fantastic.

What is your favorite aspect of this product?

Seeing the level of engagement from clients, and intuitiveness of Hubspot.

What do you dislike most about this product?

Nothing comes to mind at the time.

What recommendations would you give to someone considering this product?

Make sure to have a well rounded knowledge of all of the features to maximze this.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Sebastian G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Fantastic product but is pricey & not easy to use.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ability to have everything in one place. HubSpot offers not just an email marketing tool but also a CRM, landing pages, sales tools, and more. It is an incredibly robust platform filled with many options and opportunities. Unfortunately, you need a lot of time to implement these to really take advantage of it.

What is your favorite aspect of this product?

Its user-friendly interface. I mean, the email marketing tool is easy to use on a basic level but it can get complicated if more complex deliverables are expected.

What do you dislike most about this product?

The time it takes to implement this if you are transitioning from a different platform.

What recommendations would you give to someone considering this product?

I would recommend this if you have someone dedicated to managing this tool so they can take advantage of everything HubSpot has to offer. It requires time and energy to make this worth it and if you are a small business owner handling many tasks, HubSpot might not be the best solution for you as you won't have the time to work on it and you may end up wasting your time and money on it.

Pros

  • Helps Innovate
  • Efficient Service
  • Effective Service
  • Caring

Abrar A.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Fantastic Product and easy to learn.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

We can do inbound marketing and also integration with sales team.

What is your favorite aspect of this product?

We can do all the marketing in single tool.

What do you dislike most about this product?

No disadvantage

What recommendations would you give to someone considering this product?

*This tool will helpful for new member like those who are interested to learn marketing tool. *Cost efficient.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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