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In Partnership With SelectHub
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What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Sales Intelligence & Conversion Rates
Email Templates
SPAM Compliance
Content Authoring
Dynamic Content
Text Messaging
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
Cody O.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Apr 2022
HubSpot is a great choice for email marketing.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
it is easier to use than other programs.
What is your favorite aspect of this product?
Anyone may create a professional-looking e-blast to send to a mailing list with a few clicks of their mouse. Managing lists is also a simple and flexible process. Elegant and simple to personalize, the default e-mail templates are a pleasure to work with, and the drag-and-drop interface for creating emails is simple to use and very flexible.
What do you dislike most about this product?
Some aspects of the marketing center, such as the form builder, might need some improvement. Hubspot's Gravity Forms plugin, for example, does not have all of the functionality that Wordpress's version has (e.g. conditional logic for showing certain form elements such as text boxes, etc.) Also, I don't understand why the landing page editor was not made with the same drag-and-drop mechanism as the email builder. It's not as straightforward to use.
What recommendations would you give to someone considering this product?
I'm glad I chose HubSpot Marketing Hub; it's been a great decision. This is a vast improvement over Pardot, which I previously used. Because HubSpot doesn't yet enable managing social media postings while you're not in front of your computer, you'll want to plan ahead.
Pros
- Enables Productivity
- Unique Features
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Cait V.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: Business Leader or Manager
Submitted Apr 2022
So many ways to use it!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
One stop shop!
What is your favorite aspect of this product?
Everything in one place
What do you dislike most about this product?
Always trying to get you to pay for features
What recommendations would you give to someone considering this product?
Do you want a all-encompassing platform?
Please tell us why you think this review should be flagged.
Esmeralda P.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Apr 2022
What a Marketing Automation Platform Should Have
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is a program that has more complete characteristics, although the price is high, it is the best on the market.
What is your favorite aspect of this product?
I appreciate that it has all the tools you need to carry out your marketing plan in one place. Having all of the blogging and social media networks in one spot has made it a breeze to utilize. There are so many tools, checklists, etc. available to help you learn how to advertise and connect with your audience that you'll be prepared for success.
What do you dislike most about this product?
The Design Manager is a piece of software that I don't grasp. For your marketing, this directly affects the usage of the design manager, which is required when updating a template for a specific campaign. A non-programmer could find it perplexing, in my opinion. The previous design manager made a lot more sense to me than the current one. HubSpot as a service is cumbersome because of their tier-metric of contacts and the yearly fee. This is a product we provide as a HubSpot partner but we lose consumers because the annual pricing is too high, or because they choose Pro over basic since the contact metric messes them up and they end up paying.
What recommendations would you give to someone considering this product?
I don't understand Design Manager. This directly affects marketing utilization of the design manager, which is essential when modifying a campaign template. It's confusing to me as a non-programmer. The prior design manager made more sense to me. The yearly price and tier-metric of contacts make HubSpot a hassle. Customers choose Pro over basic since the contact metric is messed up and they wind up paying extra.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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