What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

A/B Testing

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Aug 2024

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shubhi A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Easy-to-use marketing automation and CRM software

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Super easy to use and intuitive!

What is your favorite aspect of this product?

Robust tool that is user-friendly and has plenty of integrations for all business needs.

What do you dislike most about this product?

Limited customization options and can have a learning curve.

What recommendations would you give to someone considering this product?

Great tool for landing pages and email workflows!

Pros

  • Effective Service
  • Client Friendly Policies
  • Helps Innovate
  • Continually Improving Product

Ryan C.

  • Role: Sales Marketing
  • Industry: Agriculture
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

Best CRM on the market

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It can offer a variety of solutions in automation, control and activity management

What is your favorite aspect of this product?

Being able to manage my activities and schedule them

What do you dislike most about this product?

Difficulty automating tasks, validation needs to be done manually

What recommendations would you give to someone considering this product?

Evaluate the size of your team and the need for the plan, understand which one suits you best

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Commodity Features
  • Vendor's Interest First
  • Leverages Incumbent Status

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