What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Anurag G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

Fantastic product and easy to use but little pricy

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Its content management and marketing automation Its User friendly interface

What is your favorite aspect of this product?

Its integrated CRM Its Focus on Inbound marketing Its user friendly interface

What do you dislike most about this product?

Its price "Bit pricey" Its limited customization option

What recommendations would you give to someone considering this product?

Must be clear about their goals and primary objectives of using Hubspot. Must take the free trial before premium.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Inspires Innovation

Aryaman S.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Awesome marketing hub for small businessess!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Low cost and really good for small businesses

What is your favorite aspect of this product?

Ease of use and level of detail

What do you dislike most about this product?

Integration with other softwares only through this store

What recommendations would you give to someone considering this product?

If you’re a small business and low on budget, go for this!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Manvi M.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Robust Features, but Learning Curve Required

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

With its all-in-one platform that easily combines email campaigns with other marketing tools, HubSpot Marketing Hub Pro stands out in email marketing. HubSpot offers an integrated approach to email marketing, analytics, segmentation, and email automation into a one system, unlike other systems that might offer only email marketing services.

What is your favorite aspect of this product?

My favorite aspect of HubSpot Marketing Hub Pro for email marketing is its advanced automations. With the help of the platform, email workflows that can be tailored according to user behavior can be created, resulting in email campaigns that are extremely focused and successful. Time is saved and continuous communication with both current and future consumers is ensured.

What do you dislike most about this product?

One drawback of HubSpot Marketing Hub Pro is the steep learning curve associated with its email marketing tools.

What recommendations would you give to someone considering this product?

I advise investing time in comprehensive training and onboarding for anyone thinking about using HubSpot Marketing Hub Pro for email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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