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In Partnership With SelectHub
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What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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In Partnership With SelectHub
HubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Sales Intelligence & Conversion Rates
Email Templates
SPAM Compliance
Content Authoring
Dynamic Content
Text Messaging
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Score 9.1
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Marketing Automation - B2C
Score 9.0
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Marketing Automation - B2B
Score 9.0
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Website Analytics
Score 9.0
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Social Media Monitoring
Score 8.9
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A/B Testing
Score 8.8
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HubSpot Marketing Hub Reviews
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Ferason M.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
We make marketing management hassle-free
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is an excellent tool to carry all the marketing management smoothly, plus it has very useful features, such as creating a landing page for different promotions and campaigns that we launch. It also has a complete email marketing management, so we can monitor all customer behavior with our emails and optimize them to improve.
What is your favorite aspect of this product?
We can use this software to manage all the content of social networks, which makes it perfect, so we do not need any other software. It also allows us to perform a segmentation of potential customers, to efficiently target the campaigns we will launch. The tracking of visitors to our web pages is a tool that has helped us to improve the different sections of the page.
What do you dislike most about this product?
It can be an intimidating program thanks to its multiple functions and tools, so it requires not only previous knowledge in similar programs, but also time to understand it. It is also a bit expensive, so for small businesses it can be uphill to acquire it, although the many features it has, it is well worth the expense.
What recommendations would you give to someone considering this product?
It is the ideal program for a complete and effective marketing management, its tools and functions, allows us to know the failures we have at the time of creating the campaign, to improve and effectively increase sales. In addition to the fact that we can manage social networks through the same program, it makes it much more useful.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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Otávio P.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
The best marketing automation plataform available
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its and has been the most easiest plataform to work on when your searching for improving your marketing campaigns goals and analytics. In my opinion, is the most fittable option if you need only or more control on the marketing side of your company. Easy workflow construction, easy self learning experience and a great cost.
What is your favorite aspect of this product?
For sure the workflows
What do you dislike most about this product?
Its integrations (or lack of) with the other clouds.
What recommendations would you give to someone considering this product?
Be sure to make a first ride test with some small campaigns to see if the workflows and options really fits your marketing operations
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Clarissa S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
HubSpot Marketing Hub Improved our business
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Support for Google AdWords is included in. Information collected using HubSpot forms may be easily sent to Google AdWords. If you're using Google Lead Forms in your Google Advertisements, you can easily connect them to Hubspot to start tracking leads from your ads.
What is your favorite aspect of this product?
The marketing automation solutions provided by Hubspot have been vital to our success. Because of the importance of sales and marketing collaboration, having everything in one place is crucial. Drip campaigns in the program enable the user to automate nearly any aspect of marketing.
What do you dislike most about this product?
One future improvement I'd like to see implemented is the ability to collaborate on email campaigns with several users (a la Google Drive). It's annoying when you've made changes to a draft and the person who has the email open in a tab closes it without preserving your work.
What recommendations would you give to someone considering this product?
Find platform experts to join your team. With this fantastic platform in place, getting started is a piece of cake. In short, I think you should try it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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