What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

A/B Testing

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Devashish K.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Highly recommended easy to use

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

inbound marketing and best for email marketing intuitive ui automation scheduler

What is your favorite aspect of this product?

inbound marketing and best for email marketing intuitive ui automation scheduler

What do you dislike most about this product?

nothing as such found

What recommendations would you give to someone considering this product?

friendliness and optimization inbound marketing and best for email marketing

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Caring

Mark S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

The Best an Easy to Use Digital Marketing Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has an user-friendly interface and directly integrates with major social media platforms

What is your favorite aspect of this product?

It's a very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.

What do you dislike most about this product?

Hubspot's Very steep pricing tiers discourages small businesses. From a few tens of dollars a months, it quickly jumps to a few hundreds of dollars a month. I also need RTL features for my marketing emails and these don't exist so I have to use Mailchimp for this and always have a feeling that open rates for mails i send on Mailchimp are higher than those on Hubspot.

What recommendations would you give to someone considering this product?

It's very easy to use and comes up with great UI, Our marketing team is using it daily with great features like Journey automation and templates. It was easy to set up and The social media tool helps us to post an email blast directly from social media channels like Facebook, Twitter and then delivers a report of who's using it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Preetika T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Easy to use, pricing bit on higher side

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

Brand and market value establishment

What is your favorite aspect of this product?

Email template section, easy drag n drop

What do you dislike most about this product?

Not dislike, but few features can be enhanced I guess

What recommendations would you give to someone considering this product?

If you've good budget, you want everything managed under one roof, go for it.

Pros

  • Continually Improving Product
  • Efficient Service
  • Effective Service
  • Caring

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