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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Sukhpreet K.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Outstanding all in one marketing platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

One can create landing pages, forms, manage email marketing, social media channels, campaigns and much more, all at one place which saves time a lot. Even allow to check insights, dashboards, analytics and create customize reports as per requirement.

What is your favorite aspect of this product?

To manage all social media channels schedule the post and visualize them in grid form. Plan and schedule monthly calendar in advance to go through to other member as well

What do you dislike most about this product?

Its complex to import contacts so that leads can track properly, also integration issue with some tools

What recommendations would you give to someone considering this product?

A complete marketing tools at one place specially to track; monitor leads, email marketing and social media management. Simple & east to track user behavior without any complications to improve or grow the business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Mathew W.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

good software but frustrating at times

Likeliness to Recommend

4 /10

What differentiates HubSpot Marketing Hub from other similar products?

not sure but its better than what we used before

What is your favorite aspect of this product?

sequences

What do you dislike most about this product?

not easy to get a conversion rate

What recommendations would you give to someone considering this product?

better reporting

Pros

  • Saves Time
  • Includes Product Enhancements
  • Reliable
  • Fair

Cons

  • Commodity Features
  • Less Effective Service
  • Less Performance Enhancing

Mark M.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot is truly the sector leader for automation

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's breadth of features and continual improvement sets it apart from competing platforms.

What is your favorite aspect of this product?

Ease of use.

What do you dislike most about this product?

Nothing really - you get what you pay for.

What recommendations would you give to someone considering this product?

Compare and contrast to the competition and if you can afford make it the choice to beat.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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