What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Chandan D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2023

"Fantastic product, easy to use"

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

1st thing is its UI, it looks awesome, works awesome and it's very easy to use.

What is your favorite aspect of this product?

WorkFlow Management

What do you dislike most about this product?

one point specifically, we cannot create customer lead score property

What recommendations would you give to someone considering this product?

Its an awesome product, with loads of features and easy to use anybody who has no experience with this tool can learn quickly compared to other MAT.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Robert H.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Very user friendly and intuitive platform

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

Its an all in one environment for sales and marketing which makes it great for sales and marketing teams.

What is your favorite aspect of this product?

The software is fantastic and very easy to use once you have invested time in the online training and videos.

What do you dislike most about this product?

The cost model and transition from basic to pro and increase of marketing contacts.

What recommendations would you give to someone considering this product?

Fully identify exactly what you are looking to achieve from the product and consider the cost implications of growth in the platform, it is quite expensive.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Charges for Enhancements

Elsa H.

  • Role: Industry Specific Role
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

HubSpot Marketing Hub Is Affordable and Reliable

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The outstanding features of this marketing platform make it so unique and different from other similar platforms. It is a one-in-all tool that allows us to monitor our social media platforms and do other marketing activities at the same time.

What is your favorite aspect of this product?

HubSpot Marketing Hub allows us to reach many customers by automating our campaigns. I also like HubSpot Marketing Hub because of the reliability of the support department. It has improved our marketing operations drastically.

What do you dislike most about this product?

No complains at all when it comes to HubSpot Marketing Hub. HubSpot Marketing Hub has been perfect to us.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a perfect marketing software that will take your business to the next level. I highly recommend HubSpot Marketing Hub because it is so reliable.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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