What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
5% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

85

Auto-Responders

85

Sales Intelligence & Conversion Rates

84

Email Templates

83

SPAM Compliance

83

Content Authoring

83

Dynamic Content

83

Text Messaging

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Product Strategy and Rate of Improvement

85

Quality of Features

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

84

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Rayna G.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

"Good program with great features."

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

As compared to other products, this one stands out due to the speed and quality of its customer service. As time goes on, they update it with new functions.

What is your favorite aspect of this product?

The tools I use the most are the landing pages, forms, custom reporting, and email automation that are all connected with our CRM. Search engine optimization is already helpful, but CMS hub makes it even more so.

What do you dislike most about this product?

Without spending money on a premium theme or hiring a developer, the customization options for landing pages are very constrained. Though it has a wide variety of useful features, some of the more specialized tools available elsewhere may be preferable.

What recommendations would you give to someone considering this product?

In comparison to other automation platforms, this one is simpler to adopt and can be up and running in a matter of weeks, which is why I recommend it.

Pros

  • Reliable
  • Enables Productivity
  • Trustworthy
  • Unique Features

Eric P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

We think it's a fantastic advertising tool.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub, with its many useful features in an one location, is a good choice for companies of any size. The currently offered package provides excellent value for the money, but its set of included functions is very restricted. If your business expands and your marketing requirements become more complex, you may find that you need to switch to the premium plan. The professional package is a terrific way to take use of its smarts and automation features, which may help you save both time and money.

What is your favorite aspect of this product?

A small team may accomplish the task of a much bigger one by using the professional product, which is a wonderful deal considering all of the features it offers. Always learning from customers' feedback, product development never stops. We've always been included in beta tests for new features, and our feedback has always been used to make the product better practically immediately. I really like it a lot!

What do you dislike most about this product?

One major drawback is that the capabilities available in the package for smaller organizations are more restricted. As soon as you realize you need access to more complex capabilities, you will upgrade from the affordable but limited starting plan to the more comprehensive but pricey professional package. For startups without the capital to immediately purchase the professional package, this might come as a rude awakening.

What recommendations would you give to someone considering this product?

With so many options available on Hubspot's marketing platform, it might be challenging to make the most of the platform's many useful tools. Yet, in my opinion, you have nothing to lose by trying, especially because you may improve your business to its fullest potential at no additional cost. I think it would be a great assistance to small businesses if Hubspot included some of the premium capabilities in their free basic plan.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jason A.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

HubSpot is a fantastic platform for advertising.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It ranks high among customer relationship management systems. I've made an effort to acquire an unambiguous evaluation of marketing statistics; the platform provides a plethora of instruments for constructing in-depth reports, which may then be examined in its control panel; these instruments are not only helpful for discerning patterns, but also for seeing them. for the sake of your company's goals.

What is your favorite aspect of this product?

There is a piece of software that has revolutionized my online experience and I simply cannot function without it. This app is fantastic; it helps you organize your work, plan your day, and keep track of your progress all in one place. Hubspot is an effective system that streamlines operations, automates routines, and facilitates monitoring of to-dos. It's like carrying around a personal assistant who can help you get things done. Hubspot's user-friendly interface makes it easy to locate specific pieces of information and set daily priorities.

What do you dislike most about this product?

So far, my only complaint is that it can be difficult to grasp at first, but the onboarding team has been fantastic and extremely helpful. Without your help, I never would have thought of that!

What recommendations would you give to someone considering this product?

HubSpot is a great fit for any company concerned with efficient marketing, but especially for inbound marketing companies. Perhaps not the best for a lone marketer, but a great option for a group of marketers. It also requires an upfront cost, making it inappropriate for small businesses.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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