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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

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Social Media Monitoring

Score 8.9

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A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Clara E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

HubSpot is a Marketing Automation industry leader

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In my opinion, no one has made the management of marketing automation more easy to use with the least amount of technical training needed than HubSpot. There will always be more customization and things you can't make platforms like these do that are highly specific to your unique business needs, but I think this platform does the best job of accommodating the broadest requirements.

What is your favorite aspect of this product?

Democratizing the process of automating your marketing tasks

What do you dislike most about this product?

There's always more customization and user-sharing capabilities that I would like

What recommendations would you give to someone considering this product?

Go for it. It streamlines your processes and allows many people across the organization to collaborate on Marketing pieces.

Pros

  • Trustworthy
  • Efficient Service
  • Saves Time
  • Client Friendly Policies

Syed Waqqas M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I have worked on Mail Chimp and HubSpot offers a lot more than most email marketing tools.

What is your favorite aspect of this product?

The design process is extremely user-friendly.

What do you dislike most about this product?

Implementing new templates can be a lengthy process.

What recommendations would you give to someone considering this product?

Definitely use the A/B Testing features for emails.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Efficient Service
  • Effective Service

Raven W.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Really integrated, lots of tools within the hub

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is more integrated which makes reporting a lot easier as its all in the hub.

What is your favorite aspect of this product?

I like the spam testing is in the platform instead of using other elements and plain text is created automatically and not manual.

What do you dislike most about this product?

I think that it is so big it can be quite daunting sometimes, I don't think I use as much as I could.

What recommendations would you give to someone considering this product?

More onboarding

Pros

  • Enables Productivity
  • Friendly Negotiation
  • Helps Innovate
  • Continually Improving Product

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