What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Mbili M.

  • Role: Operations
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

Ease of use and totally worth it

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The breadth of support functions to help in marketing. From landing pages, email marketing platforms and so on.

What is your favorite aspect of this product?

Ease of use and Dynamic Functionality

What do you dislike most about this product?

Customization is difficult

What recommendations would you give to someone considering this product?

If you are looking to level up all aspects of marketing. This is the product to have

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jeffrey W.

  • Role: Sales Marketing
  • Industry: Agriculture
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

WOW I am so IMPRESSED with HubSpot!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

All-in-one platform: HubSpot Marketing Hub is an all-in-one platform that offers a range of marketing tools, including email marketing, social media, SEO, landing pages, lead management, analytics, and more. This eliminates the need to use multiple software products, streamlines processes, and saves time and money

What is your favorite aspect of this product?

Ease of use: HubSpot Marketing Hub is designed to be easy to use, with a user-friendly interface and drag-and-drop functionality. This makes it accessible to businesses of all sizes and skill levels, without requiring extensive technical knowledge or IT support.

What do you dislike most about this product?

Complexity: While HubSpot Marketing Hub is designed to be easy to use, it does have a range of features and functionalities that may be overwhelming for some users. This complexity can make it challenging for businesses to fully utilize all of the platform's capabilities.

What recommendations would you give to someone considering this product?

Please use HubSpot! As someone that faces and works with marketing as a project manager, HubSpot is all in one spot with many creative solutions!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

I Really Love HubSpot!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

With Hubspot, you can see how your marketing, sales, and customer success departments are all connected. Before adopting Hubspot, we relied on a plethora of non-integrated products, resulting in missed opportunities. Hubspot's finest feature is that it serves as a one-stop shop for all your business needs. In addition, Hubspot has fantastic support services. When working with a tight schedule, having the ability to get a hold of someone via phone in a matter of minutes is invaluable.

What is your favorite aspect of this product?

When it comes to small enterprises, Hubspot's most useful feature is undoubtedly its all-in-one functionality. Over the years of using this service, I never once worried that we were overpaying for unnecessary extras. Workflow, support survey, sequence, and content scheduling automation let us perform like a much larger group. There was no limit to the amount of content we could distribute, and no audience we couldn't reach. Also, the support staff is FANTASTIC in every way. It's a big deal in my book when contacting help gets the job done without eating up too much of your time. As a fan of chat assistance.

What do you dislike most about this product?

Hubspot changes so frequently that my criticisms are quickly rendered moot. Still, it would be great if we could define our own policies for dealing with contact duplication and contact-company relationships. Several of the enterprise-only capabilities, such split testing of landing pages, appear unnecessary.

What recommendations would you give to someone considering this product?

When it comes to marketing automation, HubSpot is ideal for companies of all sizes. Since it's simple to pick up, getting started won't take too much time. HubSpot isn't a good fit for large businesses because of how complicated and personalized its marketing automation procedures are. HubSpot is perfect for small and medium-sized businesses since its pre-built features include everything a company needs to begin marketing immediately.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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